Adobe Real-Time CDP for Control Over Data
The Adobe experts you need to turn spaghetti balls of data into organized and efficient data flows.
Address IT Challenges
The exchange of data between your marketing software is currently
slow and complicated, making it difficult to provide optimal real-time
responses to customer interactions.
Your IT team can’t fully address this issue as a large part of their effort
goes to making all disparate systems comply with evolving data privacy
regulations.
Adobe Real-Time CDP can effectively resolve both of these issues
simultaneously. Our experts are ready to assist you in implementing
this solution.
Adobe Real-Time CDP Services
Unified, Efficient, and Compliant Data ManagementTrust our certified consultants to help you gain control
over your data and enjoy peace of mind.
Témoignages
Nos clients en récoltent les bénéfices. À votre tour.
Grâce aux solutions technologiques d’Axamit, nous avons élargi notre portée et nous nous sommes connectés à une nouvelle audience. Les entreprises utilisant Adobe Experience Manager peuvent désormais bénéficier des flux de travail de gestion de contenu fluides que notre système offre. Depuis le début de notre collaboration en 2016, nous sommes ravis de constater comment elle améliore constamment GatherContent pour notre communauté en constante croissance.
Depuis une décennie, nous collaborons avec Axamit sur de multiples projets impliquant les produits Adobe. Leur expertise s’est constamment avérée inestimable, ce qui en fait un partenaire fiable. Pour l’avenir, nous anticipons de nombreuses années de collaboration fructueuse.
Nous exprimons notre gratitude à Axamit pour leur précieuse contribution au développement de notre site web de voitures électriques. Cette plateforme est un élément clé de notre engagement à répondre aux demandes des clients pour une mobilité plus propre, s’alignant parfaitement avec notre objectif de faire progresser l’électrification.
Le niveau d’expertise et la qualité du travail livrés par notre partenaire technologique, Axamit, se sont traduits par la mise en œuvre réussie d’un projet visant à optimiser les processus métier et à automatiser l’échange de données inter-systèmes de la banque. Ces efforts ont entraîné une efficacité accrue dans les interactions au sein de divers départements.
Adobe Real-Time CDP Editions
Match Every B2C and B2B Interaction to an Actual Person (B2P)B2C Edition
For businesses serving individual consumers.
B2B Edition
For organizations serving businesses.
B2P Edition
For companies targeting hybrid audiences.
B2C Edition
For businesses serving individual consumers.
B2B Edition
For organizations serving businesses.
B2P Edition
For companies targeting hybrid audiences.
Adobe Real-Time CDP Benefits
A Future-Proof Control Centerfor Customer Data Flows
Power your customer experience management strategy with unified marketing data.
Complete and
Real-Time Data
Centralized Identity
Management
around IDs or cookies and known
profiles with durable identifiers and
get them merged automatically with
an identity graph as soon as there is
enough data for a match.
Built-in Governance
Controls
management platforms to ensure
compliance with data privacy
regulations and provide customers
with control over their data to build
trust and loyalty.
Consumer, Business &
Hybrid Profiles
information to use a single-person
profile for granular B2P audience
segmentation and targeting across
both B2C and B2B lines of business.
Adobe Real-Time CDP Capabilities
Coordinate PersonalizationEnterprise-Wide
Cutting-edge tools for data integration, identity resolution,
audience segmentation, and personalized campaigns.
Data Privacy Compliance
- Customer Consent Management
- Patented Data Governance Framework
- Data Usage Labelling Enforcement
- Data Usage Policies Enforcement
- 1-party Durable Identifiers
- Cookieless Data Management
Activation and Orchestration
- Journey Orchestration Canvas
- Monitoring, Reporting, Dashboards
- Tag Management
- Edge-Based Event Forwarding
- Experience Data Model
- Data Mapping
- Raw Data Validation
Manage Real-Time Profiles
- Customer Identity Graph
- Known and Pseudonymous Profiles
- Advanced Profile Look-up
- Profile Data Enrichment
- Profile Segmentation
- Lead-to-Account Matching
- Predictive Lead and Account Scoring
MarTech Integrations
- Adobe Web & Mobile SDK
- Pre-built and Custom Connectors
- Adobe Marketo Engage
- Adobe Analytics
- Adobe Audience Manager
- Adobe Target
- Adobe Advertising Cloud
Adobe RTCDP Case Studies
Axamit Blog
Get Inside Scoop on Adobe Real-Time CDP Updates, Trends, Best Practices
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consultants
What is Adobe Real-Time Customer Data Platform?
Adobe Real-Time CDP is a solution for consolidating customer data from multiple sources into a unified profile, providing businesses with a comprehensive view of their customers. With real-time data, businesses can personalize experiences and engage customers across multiple channels. The platform also includes data governance controls, compliance management, and AI-powered segmentation and activation capabilities.
How does a CDP collect data?
A CDP collects data from various sources, such as websites, mobile apps, CRM systems, and offline interactions, and compiles them into a unified customer profile. Data is collected in real-time, allowing businesses to personalize experiences and engage with customers across multiple channels.
What is the difference between CDP and DXP?
A Customer Data Platform (CDP) is a specialized system that collects and unifies customer data from various sources to create a persistent, unified customer database that can be used for personalized marketing and other customer-facing activities.On the other hand, a Digital Experience Platform (DXP) is a more comprehensive solution that provides a range of tools and features to manage the entire digital customer experience, including web content management, digital asset management, e-commerce, marketing automation, and more.While both CDPs and DXPs focus on improving the customer experience, the main difference between them is their scope. CDPs are focused specifically on customer data management and activation, while DXPs offer a broader range of features for managing the entire digital customer experience.