Adobe Real-Time CDP
for Control Over Data
The Adobe experts you need to turn spaghetti balls of data into organized
and efficient data flows.
Address IT Challenges
The exchange of data between your marketing software is currently
slow and complicated, making it difficult to provide optimal real-time
responses to customer interactions.
Your IT team can’t fully address this issue as a large part of their effort
goes to making all disparate systems comply with evolving data privacy
regulations.
Adobe Real-Time CDP can effectively resolve both of these issues
simultaneously. Our experts are ready to assist you in implementing
this solution.
Adobe Real-Time CDP Services
Unified, Efficient, and Compliant Data ManagementTrust our certified consultants to help you gain control
over your data and enjoy peace of mind.
Testimonials
Our Clients Reap the Benefits. Your Turn Next
Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.
For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.
We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.
The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.
Adobe Real-Time CDP Editions
Match Every B2C and B2B Interaction to an Actual Person (B2P)B2C Edition
For businesses serving individual consumers.
B2B Edition
For organizations serving businesses.
B2P Edition
For companies targeting hybrid audiences.
B2C Edition
For businesses serving individual consumers.
B2B Edition
For organizations serving businesses.
B2P Edition
For companies targeting hybrid audiences.
Adobe Real-Time CDP Benefits
A Future-Proof Control Centerfor Customer Data Flows
Power your customer experience management strategy with unified marketing data.
Complete and
Real-Time Data
ecosystem to access and update the unified
customer profile, empowering you to tailor
experiences based on the most complete and
up-to-date data.
Centralized Identity
Management
around IDs or cookies and known
profiles with durable identifiers and
get them merged automatically with
an identity graph as soon as there is
enough data for a match.
Built-in Governance
Controls
management platforms to ensure
compliance with data privacy
regulations and provide customers
with control over their data to build
trust and loyalty.
Consumer, Business &
Hybrid Profiles
information to use a single-person
profile for granular B2P audience
segmentation and targeting across
both B2C and B2B lines of business.
Adobe Real-Time CDP Capabilities
Coordinate PersonalizationEnterprise-Wide
Cutting-edge tools for data integration, identity resolution,
audience segmentation, and personalized campaigns.
Data Privacy Compliance
- Customer Consent Management
- Patented Data Governance Framework
- Data Usage Labelling Enforcement
- Data Usage Policies Enforcement
- 1-party Durable Identifiers
- Cookieless Data Management
Activation and Orchestration
- Journey Orchestration Canvas
- Monitoring, Reporting, Dashboards
- Tag Management
- Edge-Based Event Forwarding
- Experience Data Model
- Data Mapping
- Raw Data Validation
Manage Real-Time Profiles
- Customer Identity Graph
- Known and Pseudonymous Profiles
- Advanced Profile Look-up
- Profile Data Enrichment
- Profile Segmentation
- Lead-to-Account Matching
- Predictive Lead and Account Scoring
MarTech Integrations
- Adobe Web & Mobile SDK
- Pre-built and Custom Connectors
- Adobe Marketo Engage
- Adobe Analytics
- Adobe Audience Manager
- Adobe Target
- Adobe Advertising Cloud
Case Study
Axamit Blog
Get Inside Scoop on Adobe Real-Time CDP Updates, Trends, Best Practices
Here! Get In Touch With Our
Consultants
What is Adobe Real-Time Customer Data Platform?
Adobe Real-Time CDP is a solution for consolidating customer data from multiple sources into a unified profile, providing businesses with a comprehensive view of their customers. With real-time data, businesses can personalize experiences and engage customers across multiple channels. The platform also includes data governance controls, compliance management, and AI-powered segmentation and activation capabilities.
How does a CDP collect data?
A CDP collects data from various sources, such as websites, mobile apps, CRM systems, and offline interactions, and compiles them into a unified customer profile. Data is collected in real-time, allowing businesses to personalize experiences and engage with customers across multiple channels.
What is the difference between CDP and DXP?
A Customer Data Platform (CDP) is a specialized system that collects and unifies customer data from various sources to create a persistent, unified customer database that can be used for personalized marketing and other customer-facing activities.On the other hand, a Digital Experience Platform (DXP) is a more comprehensive solution that provides a range of tools and features to manage the entire digital customer experience, including web content management, digital asset management, e-commerce, marketing automation, and more.While both CDPs and DXPs focus on improving the customer experience, the main difference between them is their scope. CDPs are focused specifically on customer data management and activation, while DXPs offer a broader range of features for managing the entire digital customer experience.