Adobe Launch for Efficient Tag Management
Senior engineers helping businesses collect, unify, and activate data from vast technology ecosystems.
Address IT Challenges
Your customers’ journeys are scattered across sites, mobile apps, and marketing channels. It’s difficult to deliver consistent experiences as
you have to track and act on the data from disparate software.
Your IT team spends countless hours striving to connect various systems and eliminate obstacles that hinder the flow of data.
Adobe Data Collection (Launch) integrated into Experience Platform, can help you streamline information flows.
Assisted by our experts you’ll get rid of tag management headaches and make every piece of customer data instantly actionable across your apps.
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Adobe Launch Services
Setup, Simplify, or Enhance Your Data CollectionInnovation is the beating heart of efficient tag
management, and our skilled hands bring it to life.
Témoignages
Nos clients en récoltent les bénéfices. À votre tour.
Grâce aux solutions technologiques d’Axamit, nous avons élargi notre portée et nous nous sommes connectés à une nouvelle audience. Les entreprises utilisant Adobe Experience Manager peuvent désormais bénéficier des flux de travail de gestion de contenu fluides que notre système offre. Depuis le début de notre collaboration en 2016, nous sommes ravis de constater comment elle améliore constamment GatherContent pour notre communauté en constante croissance.
Depuis une décennie, nous collaborons avec Axamit sur de multiples projets impliquant les produits Adobe. Leur expertise s’est constamment avérée inestimable, ce qui en fait un partenaire fiable. Pour l’avenir, nous anticipons de nombreuses années de collaboration fructueuse.
Nous exprimons notre gratitude à Axamit pour leur précieuse contribution au développement de notre site web de voitures électriques. Cette plateforme est un élément clé de notre engagement à répondre aux demandes des clients pour une mobilité plus propre, s’alignant parfaitement avec notre objectif de faire progresser l’électrification.
Le niveau d’expertise et la qualité du travail livrés par notre partenaire technologique, Axamit, se sont traduits par la mise en œuvre réussie d’un projet visant à optimiser les processus métier et à automatiser l’échange de données inter-systèmes de la banque. Ces efforts ont entraîné une efficacité accrue dans les interactions au sein de divers départements.
Client-side & Server-side
Pushing theBoundaries of Tag Management
Extensible solution to help you deploy and manage dozens of tracking technologies through one interface.
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Adobe Launch Benefits
Manage Tags for Marketing,Ads, and Analytics with Ease
You can build a unified and integrated customer journey data collection system fast.
Quick-Start Data
Collection
pre-built events, conditions, and
actions to easily build data collection
rules and add features from the
extensions catalog.
Activate Data Across
Apps
Target, Adobe Audience Manager,
Adobe Analytics, and other apps in
your ecosystem, including third-party
apps.
APIs for Efficient
Automation
that automate technology
deployments, tag management, and
SDKs configuration to reduce the
amount of repetitive work.
Unify Web, Mobile,
OTT, and SPA Data
being collected with tags and SDKs
across your sites, SPAs, Ajax-based
pages, native mobile apps, and OTT
devices, such as Apple TV or Xbox.
Adobe Launch Features
Deploy and ManageTags Efficiently
A robust, flexible, and future-proof suite of data
collection technologies.
Flexible & Custom Functionality
- Extension Catalog
- Private Extensions
- Optional Custom Code
Simple & Slick Interface
- Rule Builder
- Events, Conditions, Exceptions, Actions
- Real-time Error Check
Effective Tag Management
- Lightweight container tag
- Data elements
- Modular Libraries
API-first Architecture
- Automated Deployments
- Optional Custom UI
- Reactor API
Adobe Launch Case Studies
Axamit Blog
Get Inside Scoop on Adobe Launch Updates, Trends, Best Practices
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consultants
What is Adobe Dynamic Tag Manager?
Adobe Dynamic Tag Manager (DTM) is a legacy product that was used to deploy tracking tags on Adobe Experience Manager sites. The product is no longer supported. It was substituted first by Adobe Launch, and later by Adobe Experience Platform Tags.
What is Adobe Launch?
Adobe Launch is Adobe’s first open tag management platform that allowed partner companies to build and add extensions for the deployment of third-party web tracking technologies through a single interface.
What are Adobe Experience Tags and Event Forwarding?
Adobe Launch became an integral part of Adobe Experience Platform. The features of the former standalone application now became data collection capabilities of the platform. Launch client-side features are represented by Tags, while Launch server-side features are represented by Event Forwarding.