Consulting Services

Adobe Launch for
Efficient Tag Management

Senior engineers helping businesses collect, unify, and activate data from
vast technology ecosystems.

Simplify Tag Management
Typemini statusgrey Typemini statuswhite
Typeguess statusgrey Typeguess statuswhite
Typenascar statusgrey Typenascar statuswhite
Typebarclay statusgrey Typebarclay statuswhite
Typedell statusgrey Typedell statuswhite
Typekpmg statusgrey Typekpmg statuswhite
Typefox sports statusgrey Typefox sports statuswhite
Typehonda statusgrey Typehonda statuswhite

Address IT Challenges

Achieve Zen in Tag Management and Data Collection

Your customers’ journeys are scattered across sites, mobile apps, and marketing channels. It’s difficult to deliver consistent experiences as
you have to track and act on the data from disparate software.

Your IT team spends countless hours striving to connect various systems and eliminate obstacles that hinder the flow of data.

Adobe Data Collection (Launch) integrated into Experience Platform, can help you streamline information flows.

Assisted by our experts you’ll get rid of tag management headaches and make every piece of customer data instantly actionable across your apps.

Get in touch
Frame 1321314813

Data Collection Strategy

We can configure Adobe Launch (Tags) based
on your company’s data tracking and needs,
common and custom data use cases,
applications in your ecosystem, employee
access needs, and privacy regulations.

Tag Management Audit

Our experts can check how your current
Adobe Launch works to ensure every rule
and tag follow the correct business logic,
sequence, and implementation best
practices for you to get complete and
accurate data.

Lightweight Tracking Code

We can reduce the impact of tracking on
the performance of your sites and mobile
apps by optimizing your container tag or
even moving from client-side to server-
side tracking for faster load times and
higher data accuracy.

Event Forwarding Capability

Our experts can help you configure Web and
Mobile SDKs and Edge Network to forward raw,
transformed, or enriched data to Experience
Platform, Adobe apps, or any third-party
destination with minimal latency.

    Let's discuss your project!
    / 2
    All fields marked with an asterisk are required
    All fields marked with an asterisk are required
    All fields marked with an asterisk are required
    All fields marked with an asterisk are required
    Check the box
    We will contact you by email


    Our Clients Reap the Benefits. Your Turn Next

    Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.

    Rectangle 46
    Hugh Downer
    Development Team Lead

    For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.

    Image 26
    Anatoly Basov
    Director, Global Delivery

    We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.

    Image 29
    Keshav Oodit
    Head of Connected Services

    The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.

    Image 27
    Dmitri Timofeev
    Deputy Head of Sourcing Department

    Client-side & Server-side

    Pushing the
    Boundaries of Tag Management

    Extensible solution to help you deploy and manage dozens of tracking technologies through one interface.

    get in touch
    Frame 1321314919

    Adobe Launch Benefits

    Manage Tags for Marketing,
    Ads, and Analytics with Ease

    You can build a unified and integrated customer journey data collection system fast.


    Quick-Start Data

    Use a simple interface with dozens of
    pre-built events, conditions, and
    actions to easily build data collection
    rules and add features from the
    extensions catalog.
    Connect 4

    Activate Data Across

    Seamlessly fuel data to Adobe
    Target, Adobe Audience Manager,
    Adobe Analytics, and other apps in
    your ecosystem, including third-party

    APIs for Efficient

    Use open APIs to write custom scripts
    that automate technology
    deployments, tag management, and
    SDKs configuration to reduce the
    amount of repetitive work.

    Unify Web, Mobile,
    OTT, and SPA Data

    Get a single view into all the data
    being collected with tags and SDKs
    across your sites, SPAs, Ajax-based
    pages, native mobile apps, and OTT
    devices, such as Apple TV or Xbox.

    Flexible & Custom Functionality 

    • Extension Catalog
    • Private Extensions
    • Optional Custom Code

    Simple & Slick Interface

    • Rule Builder
    • Events, Conditions, Exceptions, Actions
    • Real-time Error Check

    Effective Tag Management

    • Lightweight container tag
    • Data elements
    • Modular Libraries

    API-first Architecture

    • Automated Deployments
    • Optional Custom UI
    • Reactor API
    +1 (438) 383-6878
    Give Us a Call
    #Marketo Engage

    A Semiconductor Company Gets 38% More Sales Accepted Leads with Customized Marketo Engage

    A global brand implements marketing automation to run effective marketing campaigns using consolidated data about leads.

    Success Rate
    #Experience Manager

    AEM Site for Smart Door Locking System Go-to-Market Strategy

    A global supplier of intelligent access control and authentication solutions develops a website to launch a new brand of smart door locks for SMBs.

    3 mo
    Time to Market
    #Adobe Commerce

    America’s Largest Car Parts Seller Elevates Supply Chain and Boosts Revenue with a Dealer Portal

    A world-class transportation equipment manufacturer delivers superior B2B buyer experience with Adobe Commerce.

    4 mo
    Time to Market
    #Experience Manager

    Automotive Brand Delivers Consistent Digital Experiences Across Sites and Markets

    A car manufacturer implements the AEM CMS to improve and standardize customer experience across sites and regions.

    81 (37%↑)
    Performance Score
    (1.9 s (47% faster)
    Speed Index
    #Experience Manager

    Dynamic Product Catalog Drives 26.62% Annual Revenue Growth for a Global Manufacturer

    A manufacturer with over 80 thousand products integrates a custom AEM CMS with ERP for an efficient online catalog.

    #Experience Manager

    GatherContent Integrates with AEM for Seamless Content Migration

    New GatherContent and AEM integration module ensures effortless content mapping and migration between systems.

    AEM Version Support
    In Use

    Axamit Blog

    Get Inside Scoop on Adobe Launch Updates, Trends, Best Practices
    May 13, 2024

    Steering Clear of GDPR Pitfalls with Adobe Analytics

    GDPR compliance is complicated, but Adobe Analytics can help you collect data in a privacy-first way with GDPR-focused features.

    Read More
    May 6, 2024

    Adobe Analytics vs. Tableau: When to Use Adobe Analytics Over Tableau

    Trying to decide whether you need Adobe Analytics or Tableau? We’ve done a side-by-side comparison for you to make your decision easier.

    Read More
    April 29, 2024

    Scale Your Brand With Smart Customer Experience Optimization

    The right tools and strategies for eliminating high-friction areas and tailoring your customer experiences can take your business to new heights!

    Read More
    Leave Us a MessageGreat Experiences Are Built Here! Get In Touch With Our Consultants

      Image 2023 12 07 10 04 50 558
      Karim Antar Director of Business Development

      What is Adobe Dynamic Tag Manager?

      Adobe Dynamic Tag Manager (DTM) is a legacy product that was used to deploy tracking tags on Adobe Experience Manager sites. The product is no longer supported. It was substituted first by Adobe Launch, and later by Adobe Experience Platform Tags.

      What is Adobe Launch?

      Adobe Launch is Adobe’s first open tag management platform that allowed partner companies to build and add extensions for the deployment of third-party web tracking technologies through a single interface.

      What are Adobe Experience Tags and Event Forwarding?

      Adobe Launch became an integral part of Adobe Experience Platform. The features of the former standalone application now became data collection capabilities of the platform. Launch client-side features are represented by Tags, while Launch server-side features are represented by Event Forwarding.