Consulting Services

Adobe Launch for
Efficient Tag

Senior engineers helping businesses collect, unify, and activate data from
vast technology ecosystems.

Simplify Tag Management
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Address IT Challenges

Achieve Zen in Tag Management and
Data Collection

Your customers’ journeys are scattered across sites, mobile apps, and
marketing channels. It’s difficult to deliver consistent experiences as
you have to track and act on the data from disparate software.

Your IT team spends countless hours striving to connect various
systems and eliminate obstacles that hinder the flow of data.

Adobe Data Collection (Launch) integrated into Experience Platform, can help you streamline information flows. Assisted by our experts you’ll get rid of tag management headaches and make every piece of customer data instantly actionable across your apps.

Get in touch
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Data Collection Strategy
We can configure Adobe Launch (Tags) based on your company’s data tracking and needs, common and custom data use cases, applications in your ecosystem, employee access needs, and privacy regulations.
Tag Management Audit
Our experts can check how your current Adobe Launch works to ensure every rule and tag follow the correct business logic, sequence, and implementation best practices for you to get complete and accurate data.
Lightweight Tracking Code
We can reduce the impact of tracking on the performance of your sites and mobile apps by optimizing your container tag or even moving from client-side to server- side tracking for faster load times and higher data accuracy.
Event Forwarding Capability
Our experts can help you configure Web and Mobile SDKs and Edge Network to forward raw, transformed, or enriched data to Experience Platform, Adobe apps, or any third-party destination with minimal latency.

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    Our Clients Reap the Benefits. Your Turn Next

    Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.

    Hugh DownerDevelopment Team Lead

    For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.

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    We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.

    Keshav OoditHead of Connected Services

    The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.

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    Adobe Launch Benefits

    Manage Tags for Marketing, Ads, and Analytics with Ease

    You can build a unified and fully integrated customer journey data collection system fast.

    Quick-Start Data

    Use a simple interface with dozens of pre-built events, conditions, and actions to easily build data collection rules and add features from the extensions catalog.
    Connect 4

    Activate Data Across

    Seamlessly fuel data to Adobe Target, Adobe Audience Manager, Adobe Analytics, and other apps in your ecosystem, including third-party apps.

    APIs for Efficient

    Use open APIs to write custom scripts that automate technology deployments, tag management, and SDKs configuration to reduce the amount of repetitive work.

    Unify Web, Mobile,
    OTT, and SPA Data

    Get a single view into all the data being collected with tags and SDKs across your sites, SPAs, Ajax-based pages, native mobile apps, and OTT devices, such as Apple TV or Xbox.

    Flexible & Custom Functionality 

    • Extension Catalog
    • Private Extensions
    • Optional Custom Code

    Simple & Slick Interface

    • Rule Builder
    • Events, Conditions, Exceptions, Actions
    • Real-time Error Check

    Effective Tag Management

    • Lightweight container tag
    • Data elements
    • Modular Libraries

    API-first Architecture

    • Automated Deployments
    • Optional Custom UI
    • Reactor API
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    New GatherContent and AEM integration module ensures effortless content mapping and migration between systems.

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      Karim Antar Director of Business Development


      What is Adobe Dynamic Tag Manager?

      Adobe Dynamic Tag Manager (DTM) is a legacy product that was used to deploy tracking tags on Adobe Experience Manager sites. The product is no longer supported. It was substituted first by Adobe Launch, and later by Adobe Experience Platform Tags.

      What is Adobe Launch?

      Adobe Launch is Adobe’s first open tag management platform that allowed partner companies to build and add extensions for the deployment of third-party web tracking technologies through a single interface.

      What are Adobe Experience Tags and Event Forwarding?

      Adobe Launch became an integral part of Adobe Experience Platform. The features of the former standalone application now became data collection capabilities of the platform. Launch client-side features are represented by Tags, while Launch server-side features are represented by Event Forwarding.