Adobe Launch for
Efficient Tag Management
Senior engineers helping businesses collect, unify, and activate data from
vast technology ecosystems.
Address IT Challenges
Your customers’ journeys are scattered across sites, mobile apps, and marketing channels. It’s difficult to deliver consistent experiences as
you have to track and act on the data from disparate software.
Your IT team spends countless hours striving to connect various systems and eliminate obstacles that hinder the flow of data.
Adobe Data Collection (Launch) integrated into Experience Platform, can help you streamline information flows.
Assisted by our experts you’ll get rid of tag management headaches and make every piece of customer data instantly actionable across your apps.
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Adobe Launch Services
Setup, Simplify, or Enhance Your Data CollectionInnovation is the beating heart of efficient tag
management, and our skilled hands bring it to life.
Testimonials
Our Clients Reap the Benefits. Your Turn Next
Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.
For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.
We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.
The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.
Client-side & Server-side
Pushing theBoundaries of Tag Management
Extensible solution to help you deploy and manage dozens of tracking technologies through one interface.
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Adobe Launch Benefits
Manage Tags for Marketing,Ads, and Analytics with Ease
You can build a unified and integrated customer journey data collection system fast.
Quick-Start Data
Collection
pre-built events, conditions, and
actions to easily build data collection
rules and add features from the
extensions catalog.
Activate Data Across
Apps
Target, Adobe Audience Manager,
Adobe Analytics, and other apps in
your ecosystem, including third-party
apps.
APIs for Efficient
Automation
that automate technology
deployments, tag management, and
SDKs configuration to reduce the
amount of repetitive work.
Unify Web, Mobile,
OTT, and SPA Data
being collected with tags and SDKs
across your sites, SPAs, Ajax-based
pages, native mobile apps, and OTT
devices, such as Apple TV or Xbox.
Adobe Launch Features
Deploy and ManageTags Efficiently
A robust, flexible, and future-proof suite of data
collection technologies.
Flexible & Custom Functionality
- Extension Catalog
- Private Extensions
- Optional Custom Code
Simple & Slick Interface
- Rule Builder
- Events, Conditions, Exceptions, Actions
- Real-time Error Check
Effective Tag Management
- Lightweight container tag
- Data elements
- Modular Libraries
API-first Architecture
- Automated Deployments
- Optional Custom UI
- Reactor API
Case Study
Axamit Blog
Get Inside Scoop on Adobe Launch Updates, Trends, Best Practices
What is Adobe Dynamic Tag Manager?
Adobe Dynamic Tag Manager (DTM) is a legacy product that was used to deploy tracking tags on Adobe Experience Manager sites. The product is no longer supported. It was substituted first by Adobe Launch, and later by Adobe Experience Platform Tags.
What is Adobe Launch?
Adobe Launch is Adobe’s first open tag management platform that allowed partner companies to build and add extensions for the deployment of third-party web tracking technologies through a single interface.
What are Adobe Experience Tags and Event Forwarding?
Adobe Launch became an integral part of Adobe Experience Platform. The features of the former standalone application now became data collection capabilities of the platform. Launch client-side features are represented by Tags, while Launch server-side features are represented by Event Forwarding.