Adobe Launch for Efficient Tag Management
Senior engineers helping businesses collect, unify, and activate data from vast technology ecosystems.
Address IT Challenges
Your customers’ journeys are scattered across sites, mobile apps, and marketing channels. It’s difficult to deliver consistent experiences as
you have to track and act on the data from disparate software.
Your IT team spends countless hours striving to connect various systems and eliminate obstacles that hinder the flow of data.
Adobe Data Collection (Launch) integrated into Experience Platform, can help you streamline information flows.
Assisted by our experts you’ll get rid of tag management headaches and make every piece of customer data instantly actionable across your apps.
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Adobe Launch Services
Setup, Simplify, or Enhance Your Data CollectionInnovation is the beating heart of efficient tag
management, and our skilled hands bring it to life.
Referenzen
Unsere Kunden profitieren. Nun sind Sie an der Reihe
Dank der Technologielösungen von Axamit haben wir unsere Reichweite erweitert und ein neues Publikum erreicht. Unternehmen, die Adobe Experience Manager nutzen, können nun von den reibungslosen Content-Management-Workflows unseres Systems profitieren. Seit Beginn unserer Zusammenarbeit im Jahr 2016 freuen wir uns sehr, zu sehen, wie GatherContent für unsere ständig wachsende Community kontinuierlich verbessert wird.
Seit einem Jahrzehnt arbeiten wir mit Axamit an verschiedenen Projekten mit Adobe-Produkten zusammen. Ihre Expertise hat sich immer wieder als unschätzbar erwiesen, was sie zu einem zuverlässigen Partner macht. Wir freuen uns auf viele weitere Jahre einer fruchtbaren Zusammenarbeit.
Wir bedanken uns bei Axamit für ihren wertvollen Beitrag zur Entwicklung unserer Elektroauto-Website. Diese Plattform ist ein Schlüsselelement unseres Engagements, die Kundennachfrage nach sauberer Mobilität zu erfüllen, und passt nahtlos zu unserem Ziel, die Elektrifizierung voranzutreiben.
Das Fachwissen und die Qualität der Arbeit unseres Technologiepartners Axamit führten zur erfolgreichen Umsetzung eines Projekts zur Optimierung von Geschäftsprozessen und zur Automatisierung des banksystemübergreifenden Datenaustauschs. Diese Bemühungen führten zu einer erhöhten Effektivität bei der Interaktion zwischen den verschiedenen Abteilungen.
Client-side & Server-side
Pushing theBoundaries of Tag Management
Extensible solution to help you deploy and manage dozens of tracking technologies through one interface.
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Adobe Launch Benefits
Manage Tags for Marketing,Ads, and Analytics with Ease
You can build a unified and integrated customer journey data collection system fast.
Quick-Start Data
Collection
pre-built events, conditions, and
actions to easily build data collection
rules and add features from the
extensions catalog.
Activate Data Across
Apps
Target, Adobe Audience Manager,
Adobe Analytics, and other apps in
your ecosystem, including third-party
apps.
APIs for Efficient
Automation
that automate technology
deployments, tag management, and
SDKs configuration to reduce the
amount of repetitive work.
Unify Web, Mobile,
OTT, and SPA Data
being collected with tags and SDKs
across your sites, SPAs, Ajax-based
pages, native mobile apps, and OTT
devices, such as Apple TV or Xbox.
Adobe Launch Features
Deploy and ManageTags Efficiently
A robust, flexible, and future-proof suite of data
collection technologies.
Flexible & Custom Functionality
- Extension Catalog
- Private Extensions
- Optional Custom Code
Simple & Slick Interface
- Rule Builder
- Events, Conditions, Exceptions, Actions
- Real-time Error Check
Effective Tag Management
- Lightweight container tag
- Data elements
- Modular Libraries
API-first Architecture
- Automated Deployments
- Optional Custom UI
- Reactor API
Adobe Launch Case Studies
Axamit Blog
Get Inside Scoop on Adobe Launch Updates, Trends, Best Practices
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Beratern
What is Adobe Dynamic Tag Manager?
Adobe Dynamic Tag Manager (DTM) is a legacy product that was used to deploy tracking tags on Adobe Experience Manager sites. The product is no longer supported. It was substituted first by Adobe Launch, and later by Adobe Experience Platform Tags.
What is Adobe Launch?
Adobe Launch is Adobe’s first open tag management platform that allowed partner companies to build and add extensions for the deployment of third-party web tracking technologies through a single interface.
What are Adobe Experience Tags and Event Forwarding?
Adobe Launch became an integral part of Adobe Experience Platform. The features of the former standalone application now became data collection capabilities of the platform. Launch client-side features are represented by Tags, while Launch server-side features are represented by Event Forwarding.