Consulting Services

Marketo Optimization
That Yields ROIs to
Prove MOps Value

Maximize your campaign success rates, generate better MQLs, and increase ROIs for every program.

Consult With Marketo Experts
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Time to Optimize Marketo

Your Serious Spring Cleaning to Make Marketo Great Again

With time, your Marketo became cluttered with outdated programs, redundant data fields, and inefficient marketing campaigns.

As your business evolves, Marketo configs, such as lead scoring, campaign qualification rules, interesting moments, etc., require a refresh.

The performance reports indicate a decline in numbers, prompting a need for a global change to reverse the trend.

It’s time to seek unbiased expert advice and implement changes to achieve dramatic gains in results and efficiency.

Get in touch
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Clean-up & Dedupe

A thorough cleanup of your database and elimination of duplicate records immediately enhances all aspects of your marketing automation. This includes improved delivery rates, more consistent communication with customers, better data flows between systems, and more reliable reports.

Campaign Efficiency

We help you go from butch-and-blast to nurturing campaigns that engage people better than ever, using tokens, dynamic content, and other rich features to spin up campaigns fast and improve customer experience with personalized, timely, and relevant messages.

Marketo & CRM Syncing

For timely responses to customers and relevant marketing content sends, we streamline the flow of data in and out of Marketo by improving data field mapping and optimizing the volume of API calls, resulting in fast sync times with Salesforce, Microsoft Dynamics, or any other CRM.

Scoring & Attribution

We assist you in optimizing your lead scoring and lead lifecycle models and implementing the most suitable lead attribution approach to align your marketing and sales strategies and enable meaningful conversations with leadership on the impact of marketing operations on the bottom line.

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    Testimonials

    Our Clients Reap the Benefits. Your Turn Next

    Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.

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    Hugh Downer
    Development Team Lead

    For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.

    Image 26
    Anatoly Basov
    Director, Global Delivery

    We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.

    Image 29
    Keshav Oodit
    Head of Connected Services

    The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.

    Image 27
    Dmitri Timofeev
    Deputy Head of Sourcing Department

    Database Clean-up

    • Data accuracy assessment
    • Duplicate records removal
    • Data formats normalization
    • Contact data validation
    • Inactive records removal
    • Smart lists refinement

    Integration Optimization

    • Salesforce integration audit
    • Microsoft Dynamics integration check
    • Bi-directional data sync optimization
    • Data enrichment tools integration
    • Custom field mapping
    • User training on integration features

    Campaign Optimization

    • Audience segmentation refinement
    • A/B testing strategy implementation
    • Landing page UX improvement
    • Dynamic content implementation
    • Campaign workflow efficiency analysis
    • Deliverability rates improvement
    • Reporting dashboard customization

    Alignment with Sales

    • Lead lifecycle alignment
    • Interesting moments tracking
    • Lead attribution refinement
    • Lead scoring calibration
    • Revenue cycle analytics
    • Sales Insight implementation
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    Give Us a Call
    #Marketo Engage

    A Semiconductor Company Gets 38% More Sales Accepted Leads with Customized Marketo Engage

    A global brand implements marketing automation to run effective marketing campaigns using consolidated data about leads.

    -200k
    Duplicates
    +38%
    Conversions
    +34%
    Success Rate
    #Experience Manager

    AEM Site for Smart Door Locking System Go-to-Market Strategy

    A global supplier of intelligent access control and authentication solutions develops a website to launch a new brand of smart door locks for SMBs.

    3 mo
    Time to Market
    UI/UX
    Brand-Centered
    CRM
    Integration
    #Adobe Commerce

    America’s Largest Car Parts Seller Elevates Supply Chain and Boosts Revenue with a Dealer Portal

    A world-class transportation equipment manufacturer delivers superior B2B buyer experience with Adobe Commerce.

    4 mo
    Time to Market
    $6.5m
    Revenue
    #Experience Manager

    Automotive Brand Delivers Consistent Digital Experiences Across Sites and Markets

    A car manufacturer implements the AEM CMS to improve and standardize customer experience across sites and regions.

    81 (37%↑)
    Performance Score
    1.9 s (47% faster)
    Speed Index
    #Experience Manager

    Dynamic Product Catalog Drives 26.62% Annual Revenue Growth for a Global Manufacturer

    A manufacturer with over 80 thousand products integrates a custom AEM CMS with ERP for an efficient online catalog.

    >80k
    SKUs
    >2.5M
    Leads
    +26.62%
    Revenue
    #Experience Manager

    GatherContent Integrates with AEM for Seamless Content Migration

    New GatherContent and AEM integration module ensures effortless content mapping and migration between systems.

    6.0–6.5
    AEM Version Support
    >7yrs
    In Use
    ALL CASE STUDIES

    Axamit Blog

    Get Inside Scoop on Adobe Marketo Updates, Trends, Best Practices
    Marketo lead scoring the definitive guide to higher close rates
    May 29, 2024

    Marketo Lead Scoring: The Definitive Guide To Higher Close Rates

    Dive into the foundational know-how you need to develop strong lead-scoring initiatives in Marketo Engage.

    Read More
    Marketo sandbox
    February 15, 2024

    What’s the Real Deal with Marketo Sandbox?

    Whether it’s a sandbox, a pseudo-sandbox, or just an additional Marketo instance… The key question: How can you make the most of it? Let’s decide if you need it and, more importantly, how to use it effectively.

    Read More
    Marketo engage implementation guide checklist
    December 27, 2023

    Your Quick Marketo Implementation Guide and Bonus Checklist

    What to expect from your upcoming Marketo implementation? Check our guide and checklist to get an idea about the typical steps marketing operations teams take when launching a new instance.

    Read More
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    Consultants

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      Karim Antar Director of Business Development