Dynamic Product Catalog Drives 26.62% Annual Revenue Growth for a Global Manufacturer
A manufacturer with over 80 thousand products integrates a custom AEM CMS with ERP for an efficient online catalog.
- Adobe Experience Manager
- Adobe Campaign
- Adobe Target
- Adobe Commerce
- Adobe Analytics
- Salesforce
- Dynamic catalog for >80k SKUs
- 2.5M new leads in the database
- 6.94–26.62% annual revenue growth*
Main Challenges
The semiconductor company needed to provide customers with up-to-date, accurate, and sufficient information on thousands of microchip products to enable them to make self-assisted informed purchases.
Massive Product Catalog
Custom AEM Development
Custom Solution
Axamit team has built a dynamic online catalog with over 80,000+ listing and product detail pages. The pages are generated on the fly using the product data from the company’s ERP system and personalized content and media files from the CMS.
product details
Essential data about products, including characteristics and prices, is sourced directly from the ERP and populated into a basic page template. The catalog displays up-to-date and synced data from the client’s internal systems, ensuring visitors see the most current information.
Related Content
Every page of the catalog is enriched with relevant media and textual content preliminarily created in a custom content management console and tied to particular products or listings.
Connected Online Store
Customers who have purchased before or who have gathered all necessary information from the catalog can switch to a connected e-commerce store for self-assisted purchases. By offering this option, the company meets the expectations of digital-native customers.
Data-Based Personalization
The integrated Adobe Target solution adjusts the visitor experience based on data about previous interactions that are recorded in their integrated customer profiles.
Product Selection
In addition to the standard hierarchical structure, the catalog has additional facets — Applications and Solutions — that help visitors select products to be assembled into comprehensive solutions. The Applications section of the catalog display interactive block diagrams illustrating sets of products that can be utilized together to create a circuit designed for a specific purpose.
Integrated Customer Profile
Online customer journeys are designed to convert unidentified website visitors into recognized customers by matching anonymous browsing data with personal information provided by visitors during sign-ups, software downloads, or webinar opt-ins.
- Adobe Experience Manager
- Adobe Campaign
- Adobe Target
- Adobe Commerce
- Adobe Analytics
- Salesforce
- Dynamic catalog for >80k SKUs
- 2.5M new leads in the database
- 6.94–26.62% annual revenue growth*
Results & Wins
2.5M
new leads via online catalog
26.62%
annual revenue growth
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