Consulting Services

Enhance Customer
Journeys With
Adobe Target

Experienced Adobe consultants for businesses striving to deliver a
consistent personalized experience to every customer.

Craft Best Customer Journeys
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Address IT Challenges

Perfect Your Customer Journeys Using the Ultimate 3-in-1 Tool

Striving to figure out the best journey for your customers, you’ve invested in behavioral targeting, A/B testing, and recommendations solutions, but they’re not working together as well as you had hoped. Your data remains scattered across different systems, making it hard to get a complete picture.

Adobe Target is a game-changer. Yet, moving to this comprehensive solution is a complex endeavor. Whether you plan to implement Adobe Target Standard covering the essential features or Adobe Target Premium with extended capabilities, having expert consultants by your side makes the task much easier.

Experienced developers know how to make digital transformation painless for your team and invisible for your customers.

Get in touch
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Strategy & Consulting

You get a comprehensive and tailored Adobe
Target implementation strategy. Our expert
guidance helps you create personalized
customer experiences and measure the
impact. We help you excel in personalization
and achieve marketing objectives.

Implement & Integrate

We provide end-to-end implementation
services, from setting up the system to
configuring campaigns. You can count on the
seamless integration with all your systems,
Adobe Analytics, Adobe Campaign, and
Adobe Experience Manager.

Testing & Optimization

Maximize the value of personalized
communication through constant
optimization of your campaigns. We help you
set up A/B and multivariate tests, and turn on
AI-powered features to ensure your brand
communication matches customers’

Support & Maintenance

We make your Adobe Target run smoothly
and efficiently. We provide ongoing support,
regular updates, and upgrades, help you
troubleshoot issues, maintain integrations,
and ensure that your campaigns are running
at peak performance.

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    Our Clients Reap the Benefits. Your Turn Next

    Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.

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    Hugh Downer
    Development Team Lead

    For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.

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    Anatoly Basov
    Director, Global Delivery

    We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.

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    Keshav Oodit
    Head of Connected Services

    The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.

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    Dmitri Timofeev
    Deputy Head of Sourcing Department

    Adobe Target Benefits

    Discover the Power
    of Personalization

    Understand your target audience’s preferences and create a relevant experience for every customer.

    User profile 2

    Progressive Visitor

    Get a 360-degree view of your customers to understand their references and craft consistent, tailored experiences that make interaction with your brand a valuable and joyful aspect of their life.


    Adobe Target personalization employs ML algorithms to help you scale and align personalized content delivery across channels, devices, and customer journey touchpoints.
    Ab test

    A/B and Multivariate

    With Adobe Target’s robust testing capabilities, you can swiftly discover the marketing messages, designs, and features, that skyrocket your engagement and conversion rates.

    Smart 1:1

    Adobe Target recommendations take into account users’ browsing and buying history so that every product suggestion feels right to them and fosters healthy customer relationships

    Customer Touchpoints

    • Web
    • Mobile web
    • SPA
    • Mobile apps
    • Connected devices
    • Email


    • Multi-armed bandit model
    • Random forest model
    • Thompson sampling model
    • Rule-based personalization

    Advanced Testing

    • A/B testing
    • Multivariate testing
    • Auto allocate
    • Auto-target
    • SEO-friendly testing
    • Traffic estimator

    Native Integrations

    • Adobe Analytics
    • Adobe Campaign
    • Adobe Experience Manager
    • Adobe Launch
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    New GatherContent and AEM integration module ensures effortless content mapping and migration between systems.

    AEM Version Support
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    Leave Us a MessageGreat Experiences Are Built
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      Karim Antar Director of Business Development

      What is Adobe Target?

      Adobe Target is an AI-powered A/B testing tool designed to facilitate the validation of different hypotheses regarding the design of your site and its elements in order to find the most effective option for your business. This tool by Adobe allows marketers to test and target, and personalize content, offers, and experiences on websites, mobile apps, and other digital touchpoints. It’s part of the Adobe Experience Cloud, a suite of solutions that empowers organizations to design, manage, and deliver engaging customer experiences across multiple channels.

      Does Adobe Target use cookies?

      Yes, Adobe Target uses cookies so that site owners can check which content and offers are more relevant to visitors.

      Is Adobe Target a CDP?

      Adobe Target is not a Customer Data Platform (CDP) in the traditional sense, but it does incorporate some CDP-like features.A CDP is a centralized system that collects and unifies data from multiple sources to create a comprehensive view of each customer. On the other hand, Adobe Target primarily focuses on personalizing and optimizing digital experiences based on unified customer data. However, it can access and use customer data from other sources within the Adobe Experience Cloud, such as Adobe Analytics and Adobe Experience Manager, to inform its personalization decisions. So while Adobe Target is not a full-fledged CDP, it can still provide many of the benefits of a CDP by integrating with other systems and leveraging customer data to deliver personalized experiences.

      Does Adobe Target work in apps?

      Yes, Adobe Target works in mobile apps. It uses the same machine learning algorithms and testing capabilities for mobile apps as it does for websites, allowing organizations to personalize app experiences based on individual users’ behavior and preferences. Active Profiles: The cost of Adobe Campaign can be impacted by the number of active customer profiles that you have in the system. If you have a large number of active profiles, you may need to pay more to access the necessary resources to store and manage that data.1. Channels: Adobe Campaign offers support for various channels, including email, SMS, mobile, and social media. Your payment plan may depend on the number of channels you plan to use in your marketing campaigns. 2. Add-ons: The cost of Adobe Campaign can also be influenced by any additional add-ons or customizations that you require. These add-ons may include features such as data connectors, additional reporting capabilities, or other customizations that are tailored to your specific business needs.