AEM Site for Smart Door Locking System Go-to-Market Strategy
A global supplier of intelligent access control and authentication solutions develops a website to launch a new brand of smart door locks for SMBs.
- AEM as a Cloud Service
- Salesforce
- New website in 3 months for a timely start of GTM campaign
- Dynamic PDPs with PIM data and CMS content
- CRM integration for seamless lead collection from the website
Main Challenges
The manufacturer of access management solutions developed an easy-to-use door lock and remote access control mobile app for SMBs. The team needed to build the new brand website within a tight timeframe to start the product launch campaign in the North American market.
Use Multi-tenant Cloud CMS
Brand-Centric Web Design
Connect CMS, CRM, and PIM
Custom Solution
Specialists from Axamit managed to speed up the website development. Our team has implemented custom components and integrations.
Seamless Cloud Deployment
A new website has been built on the company’s multi-tenant AEM platform. The CI/CD pipeline in Cloud Manager has been set up to enable fast and safe deployments and reduce future maintenance efforts.
Custom AEM Components
To adopt the web design provided by a creative agency, developers upgraded the existing AEM Component Library and added custom components for the hero, accordion, banner, form, search, and other website elements.
Collect Leads to CRM
Developers integrated Salesforce with the website for the marketing team to collect information about potential partners through online contact forms and populate data to the company CRM.
Source Data from PIM
The dynamic product description pages combine the content and assets from the CMS with the product data from PIM. Content managers use product IDs to define the PIM data that should appear on pages.
- AEM as a Cloud Service
- Salesforce
- New website in 3 months for a timely start of GTM campaign
- Dynamic PDPs with PIM data and CMS content
- CRM integration for seamless lead collection from the website