You can't capture your life's full story in a few words. It's full of ups and downs, unexpected twists, and constant learning.

Igor Ivanov

Adobe Experience Manager Consultant at Axamit 4 articles

About

Author’s Bio

Igor Ivanov is an Adobe Experience Manager Consultant at Axamit. He is adept at integrating AEM with other applications like Adobe Target, Adobe Campaign, and Marketo, creating solutions that enhance marketing strategies.

Always eager to expand his skills in digital marketing and customer experience, Igor actively participates in the Adobe Community, sharing his practical experience and knowledge.

Outside of work, Igor is all about active living, and engaging in sports with his children, including trampolining, swimming, skating, and rollerblading.

Author’s Articles

#Adobe Target

Elevate Your Digital Experiences with Adobe Target A/B Testing

Discover the experimentation capabilities Adobe Target provides with manual, auto-allocate, and auto-target A/B testing as well as multivariate testing—is that the tool you’ve been looking for to find the best-performing experiences?

Igor Ivanov •

February 16, 2024

#Adobe Target

What is Adobe Target and How Does It Benefit Businesses?

Discover the features of Adobe Target, a powerful app that provides a comprehensive solution for enhancing user experiences through experimentation, personalization, and product recommendations.

Igor Ivanov •

August 14, 2023

#Adobe Target

Google Optimize Sunset

What tool to use as a substitute to Google Optimize or Optimize 360 after sunset (September 30, 2023) for experimentation (testing) and personalization initiatives on your sites and apps?

Igor Ivanov •

June 22, 2023

#Adobe Campaign

Adobe Campaign Classic vs Standard

Delve into a comparison between Adobe Campaign Classic and Standard, listing pros and cons, and dissecting their features and capabilities for cross-channel marketing campaign automation.

Igor Ivanov •

March 3, 2023