I see no barriers to human thought. We have the freedom to explore ideas and seize the opportunities coming our way.

Alex Shlyannikov

About

Author’s Bio

Alexander Shlyannikov, with 17 years in IT, leads as the Head of Development and Chief Technology Officer at Axamit. His expertise lies in architecting and development of enterprise-grade solutions, with a special focus on Adobe Experience Cloud technology.

He excels in designing and orchestrating processes that are flexible and align perfectly with business goals. Known for his leadership prowess, Alexander has a proven track record of driving change and effectively leading and motivating project teams spread across different locations.

Outside work, Alexander enjoys composing music and practicing martial arts, which connect him to diverse cultures and challenge his limits.

Author’s Articles

#Adobe

6 Vital Steps To Achieve Mature Digital CX Strategy

Many companies lose customers and revenue due to inadequate digital experiences. Discover your current stage of customer experience maturity and learn how to create an effective digital customer experience strategy.

Alex Shlyannikov •

March 4, 2024

#Adobe

DAM vs. CMS: Don’t Choose Between Them, Use Them Together Instead

CMSs and DAMs are crucial for organizing brand assets and enhancing content delivery across online platforms. Discover the differences between these solutions, where their features overlap, and how they complement each other.

Alex Shlyannikov •

February 21, 2024

#Adobe

5 Must-Know Steps to Winning Customer Journey Orchestration

Despite marketers segmenting audiences, 60% of customers perceive brand communications as disjointed. Unlock the solution: Customer Journey Orchestration that elevates personalization to new heights. Dive in to discover how!

Alex Shlyannikov •

February 9, 2024

Adobe Experience Manager vs Sitecore: How to Choose

#AEM

Adobe Experience Manager (AEM) vs Sitecore Comparison Guide

Make a confident choice with our Sitecore vs. Adobe Experience Manager comparison guide. Learn about features, benefits, and drawbacks to make the best content management decision for your business.

Alex Shlyannikov •

December 27, 2023

#Adobe

CDP vs. DMP: Choosing Your Data Unifying and Activation Tool

Discover the right data solution for your business as we explore the differences between CDPs and DMPs, and the types of data they handle, and bring in real-world examples of typical use cases for these platforms.

Alex Shlyannikov •

September 29, 2023

#Adobe

Adobe DTM to Adobe Launch and Onward: What You Need To Know

The evolution of tag management platforms reflects changes in the global technology landscape and drives businesses towards advanced solutions integrated into Adobe Experience Platform.

Alex Shlyannikov •

September 19, 2023

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