Adobe Analytics For Informed Decisions

Experienced analytics consultants for digital-first brands embedding data intelligence into the company DNA.

Unlock Data Intelligence

Address IT Challenges

With Data in Hand, Insights for All Is the Next Goal

You collect tons of data from different communication channels but
have limited ways to access, communicate, and act on insights.

Your IT team is slow to respond to the numerous ad hoc requests, which frustrates your marketing and sales and prevents them from responding timely to changes in customer expectations.

Adobe Analytics makes insights accessible. With a powerful self-service tool, anyone in the company can detect gaps in customer experience and fix them right away.

You decide what insights you’d like to get. Our engineers ensure your Adobe Analytics data is accurate and complete.

Get in touch
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Adobe Analytics Services

Gain Confidence in Data and Speed Up Time To Insight

Visualize digital customer journey in full context with no
reporting or analysis limitations.

Data Collection

We ensure your data flows smoothly to Adobe
Analytics collection servers and the business
logic and rules take into account all factors
that affect data accuracy. If you require
advanced tracking, our frontend developers
write code to capture custom events and
conditions.

Analytics Audit

Our experts thoroughly evaluate your
analytics setup, identifying any
potential issues that could impact
data integrity. This ensures your
company gains a precise and
comprehensive understanding of
your customer journey data collection
process.

Revive Analytics

Whether we revamp your current property or
migrate to a new one, the result is a mature
analytics system that tracks all essential
activities and empowers you to dissect data
in reports by any dimension, free from the
frustration of encountering ‘unspecified’
values.

Data Consolidation

We enhance Adobe Analytics’ compatibility
with Adobe Experience Cloud applications
and third-party systems, dismantling data
silos. This empowers you to easily collect,
combine, merge, restructure, organize, and
refine your data efficiently and effortlessly.

System Optimization

If you have a large product catalog with ever-
increasing numbers of SKUs, we can help you
get all the valuable data with the least
number of requests while staying within your
‘unique values’ and ‘custom events’ limits and
ensuring you never pay twice for the same
piece of data.

Data Compliance

We build an analytics system that enables
responsible customer data collection and
usage. You can rest assured that your Adobe
analytics meets the standards of privacy and
security that your customers expect while
helping you deliver tailored customer
experiences.

Testimonials

Our Clients Reap the Benefits. Your Turn Next

Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.

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Hugh Downer
Development Team Lead

For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.

Image 26
Anatoly Basov
Director, Global Delivery

We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.

Image 29
Keshav Oodit
Head of Connected Services

The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.

Image 27
Dmitri Timofeev
Deputy Head of Sourcing Department

Adobe Analytics Benefits

The System of Intelligence
Telling a Story With Data

The only application you need to analyze all the digital interaction data and continually optimize customer experiences.

Analytics data

Cross-Device
Analytics

Connect data across screens to move from device-centric to person-centric views to better identify customers at every touchpoint and improve results by sending people hyper-relevant messages.
Cjm

Customer Journey
Analytics

Merge fragmented interactions into a single customer journey to make every message compelling, understand what drives the next best action for every customer, and create an image of an empathetic brand.
Marketing

Unbiased Marketing
Attribution

Measure the impact of every aspect of the customer experience on the bottom line to get a complete and unbiased picture and invest in channels with proven and predictable ROIs.
Ai

AI-Infused Decision-
Making

Rely on Adobe Sensei for predictive analytics, deriving faster and deeper insights from data, getting 24/7 automated alerts, and making data experts out of novice analytics platform users.

Adobe Analytics Features

Next-Gen Data Technology With Limitless Capabilities

Be ready for whatever is next, including new privacy standards, technology integrations, and a cookie-less future.

Collect and Measure

  • Mobile and web analytics
  • Mobile and web analytics
  • Partner data connectors
  • Adobe Analytics cookies
  • Calculated Adobe Analytics metrics
  • Granular data access (no sampling)

Explore and Visualise

  • Adobe Analytics dashboards
  • Activity Map browser plug-in
  • Adobe Analytics report builder
  • Fallout and flow visualizations
  • Unlimited segment creation

Predict and Model

  • Machine learning
  • Advanced statistical modeling
  • Data anomaly detection
  • Intelligent 24/7 alerts
  • Contribution analysis
  • Churn and conversion rate prediction

Share and Act

  • Salesforce and Dynamics CRM integrations
  • Power BI integration
  • Adobe Analytics data feeds
  • Adobe Analytics data warehouse

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    Adobe Analytics Case Studies

    Our Clients’ Success Stories in the Spotlight
    #Marketo Engage

    A Semiconductor Company Gets 38% More Sales Accepted Leads with Customized Marketo Engage

    A global brand implements marketing automation to run effective marketing campaigns using consolidated data about leads.

    -200k
    Duplicates
    +38%
    Conversions
    +34%
    Success Rate
    #Experience Manager

    AEM Site for Smart Door Locking System Go-to-Market Strategy

    A global supplier of intelligent access control and authentication solutions develops a website to launch a new brand of smart door locks for SMBs.

    3 mo
    Time to Market
    UI/UX
    Brand-Centered
    CRM
    Integration
    #Adobe Commerce

    America’s Largest Car Parts Seller Elevates Supply Chain and Boosts Revenue with a Dealer Portal

    A world-class transportation equipment manufacturer delivers superior B2B buyer experience with Adobe Commerce.

    4 mo
    Time to Market
    $6.5m
    Revenue
    #Experience Manager

    Automotive Brand Delivers Consistent Digital Experiences Across Sites and Markets

    A car manufacturer implements the AEM CMS to improve and standardize customer experience across sites and regions.

    81 (37%↑)
    Performance Score
    1.9 s (47% faster)
    Speed Index
    #Experience Manager

    Dynamic Product Catalog Drives 26.62% Annual Revenue Growth for a Global Manufacturer

    A manufacturer with over 80 thousand products integrates a custom AEM CMS with ERP for an efficient online catalog.

    >80k
    SKUs
    >2.5M
    Leads
    +26.62%
    Revenue
    #Experience Manager

    GatherContent Integrates with AEM for Seamless Content Migration

    New GatherContent and AEM integration module ensures effortless content mapping and migration between systems.

    6.0–6.5
    AEM Version Support
    >7yrs
    In Use
    ALL CASE STUDIES

    Related Services

    Endless Challenges, One Solution Partner

    We’re ready to help with any challenge you have, no matter how unique or intricate it may be.

    Adobe Experience Manager

    Simplify and scale cross-channel content management.

    Adobe Target

    Solve content testing and personalization challenges.

    Adobe Campaign

    Enhance campaign ROI by optimizing targeting strategies.

    Adobe RT-CDP

    Resolve real-time data integration hurdles for instant insights.

    Adobe Experience Platform

    Streamline data integration for cohesive customer experiences.

    Adobe Marketo Engage

    Excell in marketing automation to propell business growth.

    Adobe Commerce Development

    Future-proof your digital commerce with an innovative platform.

    Adobe Launch

    Simplify tag management to eliminate tracking errors.

    Adobe Customer Journey Analytics

    Analyze customer journeys end-to-end and improve every step.

    Axamit Blog

    Get Inside Scoop on Adobe Analytics Updates, Trends, Best Practices
    Adobe analytics and gdpr
    May 13, 2024

    Steering Clear of GDPR Pitfalls with Adobe Analytics

    GDPR compliance is complicated, but Adobe Analytics can help you collect data in a privacy-first way with GDPR-focused features.

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    May 6, 2024

    Adobe Analytics vs. Tableau: When to Use Adobe Analytics Over Tableau

    Trying to decide whether you need Adobe Analytics or Tableau? We’ve done a side-by-side comparison for you to make your decision easier.

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    January 8, 2024

    Customer Journey Analytics vs Adobe Analytics: Which Is Best?

    If you are wondering whether it makes sense for your business to step up from Adobe Analytics to Customer Journey Analytics or use both, read this comparison guide covering features, benefits, and use cases.

    Read More
    Leave Us a MessageGreat Experiences Are Built
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    Consultants

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      Karim Antar Director of Business Development
      Headquarters +1 (438) 383-6878
      Representative Office +48 790 330-444
      FAQ

      What is Adobe Analytics used for?

      Adobe Analytics is a web analytics and measurement tool used to collect, analyze, and report data about user journeys spanning digital communication channels. It is designed to help businesses and marketers gain insights into their website and app performance, audience demographics, and user behavior patterns.

      What data does Adobe Analytics collect?

      Adobe Analytics tracks peoples’ interactions with the company’s digital assets, such as what pages they visit, how long they stay on each page, and which links they click. It collects information related to user demographics, devices, conversions, etc.

      Is Adobe Analytics web-based?

      Adobe Analytics is a cloud-based service that allows users to access their analytics data and reports from anywhere with an internet connection. Adobe Analytics does not require any software installation or maintenance on the user’s side, as all data processing and storage are done on Adobe’s servers.

      Does Adobe Analytics require coding?

      You don’t need to be a software engineer to use the tool. Yet, some business cases may require more complex data management logic that can only be implemented with the help of front-end developers who write code in JavaScript. Adobe Analytics provides various resources to assist with implementation and offer a user-friendly interface for managing tracking code without requiring extensive coding knowledge.

      Why Adobe Analytics?

      Adobe Analytics is a powerful web analytics tool that provides businesses with valuable insights to make data-driven decisions and improve online performance. It is particularly well-suited for large-scale businesses due to its breadth of capabilities, depth of insights, and ability to customize and integrate with other platforms. Adobe Analytics also enables analytics democratization by making it easy for users across the organization to access and analyze their data, and to create custom reports and dashboards tailored to their specific needs.