Marketing Specialist

Key Responsibilities:

• Market Analysis & Strategy: Conduct in-depth analysis of target European markets (e.g., DACH, Benelux, CEE) to identify new growth opportunities; Contribute to building and executing market entry and expansion strategies.
• Prospecting & Passive Lead Generation: Identify and segment potential mid-size and enterprise clients using modern tools (e.g., LinkedIn Sales Navigator, Apollo.io); Prepare targeted prospect lists for outbound campaigns in collaboration with the sales team.
• Sales Enablement & Content: Develop compelling, tailored presentations and commercial proposals that address the specific pains and needs of enterprise clients; Support the preparation of responses to RFPs/RFIs.
• Client-Facing Activities: Act as the "first face" of the company for new inquiries: conduct initial introductory calls, qualify leads, and hand them over to account executives.
• Digital Marketing: Contribute to a content strategy targeted at a B2B audience (e.g., blog posts, case studies, white papers); Assist in setting up and monitoring targeted digital campaigns (e.g., LinkedIn Ads).

Candidate Requirements (Ideal Candidate Profile)/Essential Qualifications (Must-have):

• 3+ years of marketing experience in IT;
• A solid understanding of the mid-size and enterprise sales cycle: long sales cycles, multiple decision-makers, complex solutions;
• Proven experience in market research and prospecting;
• Ability to create high-quality presentations and commercial proposals in English;
• Hands-on experience with passive lead generation (identifying and qualifying potential clients);
• Experience working in an Agile environment (understanding of sprints, stand-ups, etc.);
• Fluent English (C1 level) is mandatory. Must be confident in business correspondence and leading client calls;
• Strong self-organization, ability to handle multiple tasks, and a fast-learning capability.

Preferred Qualifications (Nice-to-have):

• Previous experience working with the European market;
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and prospecting tools;
• Basic knowledge of digital marketing (Email Marketing, LinkedIn Ads, web analytics);
• Proficiency in a second European language (e.g., German, French) is a significant plus.

Personal Qualities (Soft Skills):

• Energetic and Proactive: You don't wait for tasks; you bring ideas to the table;
• Excellent Communication Skills: Ability to communicate clearly with both internal teams and external clients;
• Strategic Mindset: You can see the bigger picture and understand how your work impacts business goals;
• Results-Driven: You are focused on outcomes and understand how your role contributes to the sales pipeline and revenue;
• A Team Player with resilience: Thrives in a collaborative environment and can handle the pressures of a dynamic role.

We would love to hear from you. Apply now!