Blog

Trends. Updates. Best Practises

Thank you for delving into our blog. We are thrilled to share knowledge and valuable information with Adobe Experience Cloud users. Stay tuned for insightful content that will empower your digital journey. We’re here to support you every step of the way!

Nik Leichyk Head of Marketing at Axamit

#Marketo

Your Quick Marketo Implementation Guide and Bonus Checklist

What to expect from your upcoming Marketo implementation? Check our guide and checklist to get an idea about the typical steps marketing operations teams take when launching a new instance.

Vlad Ganiushev • September 27, 2024

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#Magento

Adobe Commerce Cloud Features and Benefits for Enterprise Businesses

Learn what makes Adobe Commerce, formerly known as Magento Commerce Cloud, a special and powerful solution for B2B and B2C businesses to build remarkable buying experiences for their customers.

Alex Korsun •

January 4, 2024

#Marketo

Your Quick Marketo Implementation Guide and Bonus Checklist

What to expect from your upcoming Marketo implementation? Check our guide and checklist to get an idea about the typical steps marketing operations teams take when launching a new instance.

Vlad Ganiushev •

December 27, 2023

Adobe Experience Manager vs Sitecore: How to Choose

#AEM

Adobe Experience Manager (AEM) vs Sitecore Comparison Guide

Make a confident choice with our Sitecore vs. Adobe Experience Manager comparison guide. Learn about features, benefits, and drawbacks to make the best content management decision for your business.

Alex Shlyannikov •

December 27, 2023

#Adobe Analytics

Adobe Analytics vs Google Analytics: Why Adobe Is Better for Your Business

Let’s compare Adobe Analytics and Google Analytics 4 to see the similarities and differences between the capabilities of both tools and learn why companies choose one over the other.

Vitali Damastoi •

December 13, 2023

#Adobe

CDP vs. DMP: Choosing Your Data Unifying and Activation Tool

Discover the right data solution for your business as we explore the differences between CDPs and DMPs, and the types of data they handle, and bring in real-world examples of typical use cases for these platforms.

Alex Shlyannikov •

September 29, 2023

#Marketo

Marketo Best Practices Master List: 20 Resources Worth a Bookmark + Bonus

Get a list of helpful resources on Marketo best practices covering lead nurturing, lead scoring, landing pages, preference center, etc., shared by trusted marketing experts and Marketo Champions.

Vlad Ganiushev •

September 25, 2023

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