The On the Wave of Change event, held in Warsaw, marked an exciting new milestone for Axamit’s Adobe Experience Cloud Community initiatives. Far more than a series of presentations, the event became a platform where business leaders, developers, and visionaries collaborated to explore how technology is shaping the present and future.
Keynotes were delivered by Alexey Bulgakov, Chief Business Development Officer at Axamit Canada, Heather Xiao, CEO of Horizon Zero UK, and Karina Człapińska, Head of Agile & Product Design at Neoteric, Poland, who each shared unique insights into the challenges and opportunities shaping the future of their respective industries.
Alexey Bulgakov opened the event with a dynamic exploration of technological evolution. His speech drew parallels between natural evolution and the rapid transformation of technology, encouraging attendees to consider how these changes impact industries and individual experiences alike.
Recalling his visit to Prague’s National Museum, Alexey highlighted the exhibit The Miracles of Evolution. He compared the adaptability seen in nature to the progression of technology — emphasizing that the pace of innovation today demands proactive adaptation.
“Just as species evolve to survive, businesses must evolve to thrive,” Alexey stated.
Alexey challenged the audience to envision a near future where brain-computer interfaces, autonomous smart cities, and AI-optimized renewable energy grids become realities. “The future belongs to those who embrace the edge of change,” he concluded.
Heather Xiao’s presentation highlighted the transformative power of open banking and the open data economy. She emphasized that these initiatives are reshaping industries by unlocking new value through data sharing.
Heather explained how open data is fostering innovation and empowering businesses to deliver personalized, value-driven services. By creating ecosystems of collaboration, industries can turn previously untapped opportunities into tangible outcomes.
She provided a practical framework for building success within the open finance landscape, emphasizing the importance of strategic partnerships and regulatory alignment.
Karina Człapińska’s presentation explored AI’s growing role in driving business outcomes, focusing on practical implementations and forward-looking strategies.
Karina described how incremental AI initiatives can yield significant results without requiring massive upfront investments. This approach builds momentum and helps organizations secure buy-in for broader adoption.
One standout example was the use of AI to reduce customer churn by more than 20% while improving engagement across departments. By strategically identifying use cases, businesses can unlock the full potential of generative AI.
The event was more than a retrospective on technological progress — it was a call to action. Speakers encouraged attendees to question assumptions, embrace collaboration, and prepare for a future shaped by rapid innovation.
As an Adobe partner, Axamit remains committed to staying at the forefront of these developments, helping businesses navigate their journeys with cutting-edge solutions and expertise.
From the foundational shifts of the past to the exciting possibilities on the horizon, the event reinforced a shared belief: progress isn’t just about keeping up — it’s about leading the way.
