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Axamit Unveils Our New Corporate Brand. Three, Two, One, Go!

Today our company officially launched a new corporate brand, highlighting Axamit’s evolution and fully revealing our philosophy.

Today our company officially launched a new corporate brand, which highlights the Axamit’s evolution and fully reveals our philosophy.

Over the last 10 years Axamit has become a renowned software provider in Russia, Belarus, Europe and North America. It’s been a time of a non-stop evolution. To provide the best level of clients’ support, we opened new offices in Russia and Canada. We delivered dozens of solutions to the world’s famous brands, including DELL, Hewlett Packard, KPMG, Barclays, PUMA, Guess, MEXX and other.

Our next logical step is introducing a consistent corporate brand which spotlights our values, experience, culture and status on the market.

Being a trusted long-term partner for most of our clients, we wanted to symbolically reflect the idea Axamit’s reliability in our brand identity.

To bring these values to life, we introduced a new logo. We eliminated all graphics and focused on the capitals, spelling the brand name. The colour we picked is also no accident. I helps us stand apart from competitors. But at the same time it shows that we share the same values and standards as the industry leaders.

The texture of fonts was hand-crafted with an attention to every line and detail. This approach to brand identity is also an expression our values and principles.

«Ten years ago we started a company with a mission to offer more than just software development. We offer unparalleled dedication to driving our customer’s success by combining our expertise, using world-class technologies and trusted relationships with clients and partners. Now it’s time to confirm dedication to our commitment,” said Alexey Bulgakov, VP Business Development at Axamit.

The Axamit’s new brand was developed in cooperation with a Canadian marketing agency HTO Communications. They also developed a brand book and corporate style guidelines that support the idea of our brand’s consistency.

The new brand got positive feedback both from our team and clients. We see it as a proof that we’ve chosen the right vision for the future. And this, in turn, is an impulse for the further company evolution, needed to be on the cutting edge of technology.

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