The Transition Timeline
Magento officially became Adobe Commerce in 2021. Adobe Inc. acquired Magento in 2018 and fully integrated it into their product suite by 2021.
The Acquisition Story
Adobe Inc., a global leader in digital media and digital marketing solutions, announced the acquisition of Magento Commerce, a leading commerce platform, in May 2018. This move was part of Adobe’s strategy to broaden its customer experience management offering. Adobe saw in Magento a way to integrate digital commerce, order management, and predictive intelligence into their own Experience Cloud.
Following the acquisition, Magento continued to operate as its own entity for some time, with the Magento brand and product line remaining largely intact. However, behind the scenes, Adobe was working on the integration of Magento into its product suite. Adobe aimed to provide a more comprehensive and seamless solution for businesses to manage customer experience across every touchpoint.
The Rebranding to Adobe Commerce
In 2021, Adobe announced the rebranding of Magento to Adobe Commerce. This was more than just a name change—it was a full integration of Magento’s robust, flexible commerce solutions into Adobe’s expansive creative and customer experience capabilities.
With this rebranding, Adobe also introduced enhanced features and capabilities in Adobe Commerce, such as powerful analytics, customer personalization, and AI-driven automation. These changes aimed to provide businesses with a more holistic, integrated tool for managing and optimizing their online commerce operations.
The Implications of the Change
The transition from Magento to Adobe Commerce had profound implications for businesses using these platforms. The integration of Magento’s commerce capabilities into Adobe’s broader suite of customer experience management tools opened up new opportunities for businesses to manage and optimize their online operations.
It also meant changes for the Magento community. While the open-source Magento platform (now known as “Magento Open Source“) continues to exist and is maintained by Adobe, the focus has shifted towards the integrated Adobe Commerce offering. For many businesses, this has meant considering a transition to Adobe Commerce to take full advantage of the new features and integrations.
To summarize, Magento officially became Adobe Commerce in 2021, three years after Adobe Inc.’s acquisition of the platform in 2018. This transition marked the full integration of Magento’s commerce capabilities into Adobe’s suite of customer experience management tools, offering businesses a more comprehensive and integrated solution for managing their online operations.
