In Adobe Commerce, product tags are labels or keywords that you can assign to your products. They help categorize and organize your products, making it easier for customers to find what they’re looking for.
Detailed Explanation
Product tags are used extensively in Adobe Commerce to enhance the user experience by improving product discoverability and search relevance. They act like keywords, helping to group related products together. When a customer searches using a certain tag, all products associated with that tag are displayed.
The Role of Product Tags
Product tags are particularly useful in large online stores with a vast array of products. They can help customers navigate through the plethora of options and find the products they want more quickly and easily. Here are some key benefits:
- Improved Search: Tags enhance the search functionality by aligning with the search terms used by customers.
- Better Filtering: Tags can be used for product filtering in the category listing page.
- Enhanced Navigation: They can help in creating specific product collections or groups.
- Marketing Campaigns: Tags can be used to group products for specific marketing campaigns.
How to Add Tags to a Product
Here’s a step-by-step guide to adding tags to a product in Adobe Commerce:
- Log in to the Admin Panel: Enter your credentials to log in to the Adobe Commerce Admin Panel.
- Navigate to Products: From the left sidebar, go to Catalog > Products.
- Select a Product: Choose the product to which you want to add tags.
- Add Tags: In the product details, look for the Product Tags field. Here, you can add as many tags as needed, separating each with a comma.
- Save Changes: After adding the tags, click on the Save button to apply the changes.
Remember, the tags you add should be relevant to the product and align with the potential search terms a customer might use.
Conclusion
Product tags are an instrumental feature of Adobe Commerce. They not only enhance product discoverability but also improve the overall customer experience by simplifying navigation. By strategically using product tags, you can guide your customers to the products they are looking for and potentially increase your sales.
