Adobe Analytics For Informed Decisions
Experienced analytics consultants for digital-first brands embedding data intelligence into the company DNA.
Address IT Challenges
You collect tons of data from different communication channels but
have limited ways to access, communicate, and act on insights.
Your IT team is slow to respond to the numerous ad hoc requests, which frustrates your marketing and sales and prevents them from responding timely to changes in customer expectations.
Adobe Analytics makes insights accessible. With a powerful self-service tool, anyone in the company can detect gaps in customer experience and fix them right away.
You decide what insights you’d like to get. Our engineers ensure your Adobe Analytics data is accurate and complete.
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Adobe Analytics Services
Gain Confidence in Data and Speed Up Time To InsightVisualize digital customer journey in full context with no
reporting or analysis limitations.
Referencje
Nasi klienci czerpią korzyści. Teraz Twoja kolej
Dzięki rozwiązaniom technologicznym Axamit, poszerzyliśmy nasz zasięg i dotarliśmy do nowej publiczności. Firmy korzystające z Adobe Experience Manager mogą teraz czerpać korzyści z płynnych procesów zarządzania treścią, które zapewnia nasz system. Od początku naszej współpracy w 2016 roku z radością obserwujemy, jak konsekwentnie wzmacnia ona GatherContent dla naszej stale rosnącej społeczności.
Przez dekadę współpracowaliśmy z Axamit przy wielu projektach związanych z produktami Adobe. Ich ekspertyza konsekwentnie okazywała się bezcenna, czyniąc z nich niezawodnego partnera. Patrząc w przyszłość, przewidujemy wiele kolejnych lat owocnej współpracy.
Wyrażamy naszą wdzięczność firmie Axamit za ich cenny wkład w rozwój naszej strony internetowej poświęconej samochodom elektrycznym. Ta platforma jest kluczowym elementem naszego zaangażowania w zaspokajanie potrzeb klientów w zakresie czystszej mobilności, idealnie wpisując się w nasz cel, jakim jest postęp w elektryfikacji.
Poziom ekspertyzy i jakość pracy dostarczonej przez naszego partnera technologicznego, firmę Axamit, przełożyły się na udane wdrożenie projektu mającego na celu optymalizację procesów biznesowych i automatyzację międzysystemowej wymiany danych w banku. Te działania zaowocowały zwiększoną efektywnością interakcji w ramach różnych departamentów.
Adobe Analytics Benefits
The System of IntelligenceTelling a Story With Data
The only application you need to analyze all the digital interaction data and continually optimize customer experiences.
Cross-Device
Analytics
Customer Journey
Analytics
Unbiased Marketing
Attribution
AI-Infused Decision-
Making
Adobe Analytics Features
Next-Gen Data Technology With Limitless CapabilitiesBe ready for whatever is next, including new privacy standards, technology integrations, and a cookie-less future.
Collect and Measure
- Mobile and web analytics
- Mobile and web analytics
- Partner data connectors
- Adobe Analytics cookies
- Calculated Adobe Analytics metrics
- Granular data access (no sampling)
Explore and Visualise
- Adobe Analytics dashboards
- Activity Map browser plug-in
- Adobe Analytics report builder
- Fallout and flow visualizations
- Unlimited segment creation
Predict and Model
- Machine learning
- Advanced statistical modeling
- Data anomaly detection
- Intelligent 24/7 alerts
- Contribution analysis
- Churn and conversion rate prediction
Share and Act
- Salesforce and Dynamics CRM integrations
- Power BI integration
- Adobe Analytics data feeds
- Adobe Analytics data warehouse
Adobe Analytics Case Studies
Axamit Blog
Get Inside Scoop on Adobe Analytics Updates, Trends, Best Practices
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What is Adobe Analytics used for?
Adobe Analytics is a web analytics and measurement tool used to collect, analyze, and report data about user journeys spanning digital communication channels. It is designed to help businesses and marketers gain insights into their website and app performance, audience demographics, and user behavior patterns.
What data does Adobe Analytics collect?
Adobe Analytics tracks peoples’ interactions with the company’s digital assets, such as what pages they visit, how long they stay on each page, and which links they click. It collects information related to user demographics, devices, conversions, etc.
Is Adobe Analytics web-based?
Adobe Analytics is a cloud-based service that allows users to access their analytics data and reports from anywhere with an internet connection. Adobe Analytics does not require any software installation or maintenance on the user’s side, as all data processing and storage are done on Adobe’s servers.
Does Adobe Analytics require coding?
You don’t need to be a software engineer to use the tool. Yet, some business cases may require more complex data management logic that can only be implemented with the help of front-end developers who write code in JavaScript. Adobe Analytics provides various resources to assist with implementation and offer a user-friendly interface for managing tracking code without requiring extensive coding knowledge.
Why Adobe Analytics?
Adobe Analytics is a powerful web analytics tool that provides businesses with valuable insights to make data-driven decisions and improve online performance. It is particularly well-suited for large-scale businesses due to its breadth of capabilities, depth of insights, and ability to customize and integrate with other platforms. Adobe Analytics also enables analytics democratization by making it easy for users across the organization to access and analyze their data, and to create custom reports and dashboards tailored to their specific needs.