{"id":10762,"date":"2025-01-28T17:26:44","date_gmt":"2025-01-28T17:26:44","guid":{"rendered":"https:\/\/axamit.com\/?post_type=glossary-article&#038;p=10762"},"modified":"2025-01-28T17:26:45","modified_gmt":"2025-01-28T17:26:45","slug":"cja-role-in-aep","status":"publish","type":"glossary-article","link":"https:\/\/axamit.com\/glossary\/customer-journey-analytics\/cja-role-in-aep\/","title":{"rendered":"Is Customer Journey Analytics Part of Adobe Experience Platform?"},"content":{"rendered":"<div class=\"custom-toc\"><ul><\/ul><\/div>\n<p class=\"wp-block-paragraph\"><strong>Direct Answer:<\/strong> Yes, <strong>Customer Journey Analytics (CJA)<\/strong> is a key application built on the <strong>Adobe Experience Platform (AEP)<\/strong>. It leverages the unified data and capabilities of AEP to provide advanced cross-channel analytics, enabling organizations to analyze and visualize customer journeys across multiple touchpoints in real-time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Explanation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/customer-journey-analytics\/\">Customer Journey Analytics<\/a> is not a standalone product. Instead, it is tightly integrated with <a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/adobe-experience-platform\/\">Adobe Experience Platform<\/a>, utilizing its foundational services like <strong>Experience Data Model (XDM)<\/strong>, <strong>Real-Time Customer Profile<\/strong>, and <strong>Data Ingestion<\/strong>. This integration allows CJA to analyze omnichannel data for a unified view of customer behavior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a breakdown of how CJA fits into Adobe Experience Platform and the role AEP plays in enabling its functionality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How CJA Uses Adobe Experience Platform<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Unified Data Layer<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AEP serves as the centralized hub for data collection and unification. It integrates data from various sources (web, mobile, CRM, in-store systems, etc.) and organizes it using the <strong>Experience Data Model (XDM)<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CJA pulls data from AEP\u2019s <strong>Data Lake<\/strong>, which stores this unified data.<\/li>\n\n\n\n<li>This ensures that data used in CJA is consistent, accurate, and available for analysis across channels.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a brand tracks customer interactions on a website, mobile app, and call center, AEP unifies this data so CJA can analyze the complete customer journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cross-Channel Analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With data centralized in AEP, CJA allows analysts to combine and analyze data from multiple channels.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlike <a href=\"https:\/\/axamit.com\/blog\/adobe-analytics\/what-is-adobe-analytics\/\">Adobe Analytics<\/a>, which focuses on web and app data, CJA can analyze data from any channel ingested into AEP.<\/li>\n\n\n\n<li>This makes it possible to track complex customer journeys, such as a user starting on a mobile app, visiting a physical store, and completing a purchase on the website.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">CJA uses <strong>connections<\/strong> to pull datasets from the AEP Data Lake and build insights through <strong>visualizations<\/strong> in Analysis Workspace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Real-Time Capabilities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AEP enables real-time data ingestion and updates, which CJA uses to provide near real-time insights into customer behavior.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time data is especially useful for monitoring critical events (e.g., cart abandonment or high-value purchases).<\/li>\n\n\n\n<li>AEP ensures data is processed quickly, so CJA can reflect these changes in its analysis.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Data Governance and Privacy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AEP includes robust <a href=\"https:\/\/axamit.com\/solutions\/data-governance\/\">data governance<\/a> features, such as <strong>data usage labels<\/strong> and <strong>privacy controls<\/strong>, which extend to CJA.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data governance ensures that data used in CJA complies with privacy regulations (e.g., <a href=\"https:\/\/axamit.com\/blog\/adobe-analytics\/adobe-analytics-gdpr\/\">GDPR<\/a>, CCPA).<\/li>\n\n\n\n<li>Analysts in CJA can only access and analyze data that aligns with set permissions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This integration ensures that sensitive customer data is handled securely and transparently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Integration with Other Adobe Applications<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the <a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/\">Adobe Experience Cloud<\/a>, both AEP and CJA integrate with other Adobe solutions, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adobe Journey Optimizer<\/strong>: To act on insights from CJA by orchestrating personalized customer journeys.<\/li>\n\n\n\n<li><strong>Adobe Real-Time Customer Data Platform (RT-CDP)<\/strong>: To activate customer segments identified through CJA analysis.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This ecosystem approach enables seamless workflows between data analysis and customer engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Features of Customer Journey Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To better understand how CJA operates as part of AEP, here are some of its unique features:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analysis Workspace\n<ul class=\"wp-block-list\">\n<li>A highly customizable interface for building visualizations, dashboards, and reports.<\/li>\n\n\n\n<li>Allows drag-and-drop analysis of data from AEP\u2019s Data Lake.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Flexible Data Connections<strong><br><\/strong>CJA connects directly to datasets in AEP via <strong>Connections<\/strong>.\n<ul class=\"wp-block-list\">\n<li>You can combine multiple datasets for holistic journey analysis.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Customizable Metrics and Dimensions\n<ul class=\"wp-block-list\">\n<li>Create calculated metrics and custom segments to analyze specific customer behaviors.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Omnichannel Attribution\n<ul class=\"wp-block-list\">\n<li>Analyze the impact of different channels on customer conversion paths.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Data Stitching\n<ul class=\"wp-block-list\">\n<li>Stitch together data from multiple sources to create a unified view of the customer journey.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step: Connecting CJA with AEP<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Prepare Data in AEP<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ingest data into AEP from various sources using <strong>Data Ingestion APIs<\/strong> or connectors.<\/li>\n\n\n\n<li>Ensure the data is mapped to XDM schemas.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create a Dataset in CJA<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In CJA, create a <strong>connection<\/strong> to the AEP Data Lake.<\/li>\n\n\n\n<li>Select the datasets you want to analyze.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Build Dashboards in Analysis Workspace<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the data from AEP to build visualizations in CJA\u2019s Analysis Workspace.<\/li>\n\n\n\n<li>Drag and drop metrics and dimensions to create insights.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Generate Insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze customer journeys across channels and identify key trends or bottlenecks.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Journey Analytics is an application built on Adobe Experience Platform. It relies on AEP\u2019s unified data, real-time processing, and governance features to provide powerful cross-channel analytics. Through this integration, CJA enables organizations to uncover actionable insights into customer behavior, helping drive better decision-making and personalized experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using Adobe Experience Platform, CJA is an essential tool for turning unified customer data into meaningful insights.<\/p>\n","protected":false},"author":12,"featured_media":5015,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"glossary-category":[72],"class_list":["post-10762","glossary-article","type-glossary-article","status-publish","has-post-thumbnail","hentry","glossary-category-customer-journey-analytics"],"acf":{"post_title":"CJA Role in AEP"},"_links":{"self":[{"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/glossary-article\/10762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/glossary-article"}],"about":[{"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/types\/glossary-article"}],"author":[{"embeddable":true,"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":1,"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/glossary-article\/10762\/revisions"}],"predecessor-version":[{"id":10763,"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/glossary-article\/10762\/revisions\/10763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/media?parent=10762"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/axamit.com\/nl\/wp-json\/wp\/v2\/glossary-category?post=10762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}