{"id":2491,"date":"2023-08-04T13:00:00","date_gmt":"2023-08-04T13:00:00","guid":{"rendered":"https:\/\/site.axamit.com\/?p=639"},"modified":"2024-05-23T13:30:58","modified_gmt":"2024-05-23T13:30:58","slug":"what-is-adobe-sensei","status":"publish","type":"post","link":"https:\/\/axamit.com\/en\/blog\/adobe\/what-is-adobe-sensei\/","title":{"rendered":"What Is Adobe Sensei: More Impactful Marketing With Smart AI"},"content":{"rendered":"<div class=\"custom-toc\"><ul><li class=\"h2-toc\"><a href=\"#so-what-is-adobe-sensei-\">So, What is Adobe Sensei?<\/a><\/li><li class=\"h2-toc\"><a href=\"#what-can-adobe-sensei-do-for-marketers-\">What Can Adobe Sensei Do for Marketers?<\/a><\/li><li class=\"h2-toc\"><a href=\"#how-to-use-adobe-sensei-with-adobe-products\">How to Use Adobe Sensei with Adobe Products<\/a><\/li><li class=\"h2-toc\"><a href=\"#conclusion\">Conclusion<\/a><\/li><li class=\"h2-toc\"><a href=\"#faq\">FAQ<\/a><\/li><\/ul><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">So, tell us: How many hours of your day do you waste doing menial marketing tasks&#8230;when you could be out there making strides?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no secret that cutting out this menial work lies in a future with ethical assistive AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from their more\u2026&nbsp;<em>unusual<\/em>&nbsp;applications, like generating uncanny pizza commercials, popular AI platforms all do one thing really well: Taking care of technical tasks that you hate wasting time on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Open AI resources may have helped you here and there, they\u2019re not designed to bring specialized intelligence to the platforms and features you already use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But don\u2019t lose hope. There&nbsp;<em>is<\/em>&nbsp;an AI solution that meets you where you are, marketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s called Adobe Sensei, and it\u2019s specifically made to help you where you need it most\u2014in delivering unparalleled customer experiences.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"so-what-is-adobe-sensei-\">So, What is Adobe Sensei?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Sensei AI technology is an increasingly intelligent solution for advanced marketing and content creation needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to know that it\u2019s not a separate app or software that you can purchase. Instead, it functions as an included tool within Adobe\u2019s suite of platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because it\u2019s been built for Adobe\u2019s product suite, it integrates directly with specific Adobe platform features in order to perform load-lifting tasks and present valuable, predictive insights.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"what-can-adobe-sensei-do-for-marketers-\">What Can Adobe Sensei Do for Marketers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the fun things about Adobe Sensei\u2019s AI is that it\u2019s not limited to one kind of use. For instance, it\u2019s not&nbsp;<em>exclusively<\/em>&nbsp;a text generator, or not&nbsp;<em>exclusively<\/em>&nbsp;an image analyzer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because it\u2019s a tool hosted natively within Adobe\u2019s product suite, Sensei AI features and capabilities differ depending on what Adobe product you\u2019re using.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, here\u2019s a (non-exhaustive) introductory taste of what Sensei can help you accomplish across multiple apps in Adobe\u2019s marketing suite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Auto-tagging<\/strong>&nbsp;of assets and metadata extraction on upload.<\/li>\n\n\n\n<li>Intelligent content analysis and optimized delivery.<\/li>\n\n\n\n<li>In-depth customer journey analysis, segmentation, and insights.<\/li>\n\n\n\n<li>Incremental and cross-channel performance forecasting.<\/li>\n\n\n\n<li>Predictive scoring for leads and opportunities.<\/li>\n\n\n\n<li>Generative AI solutions with&nbsp;<strong>Sensei GenAI<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No matter where you\u2019re involved in the customer journey, Sensei is stuffed with incredible tools to help you engage, nurture, grow, and analyze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, on top of Sensei\u2019s existing AI capabilities, Adobe has also introduced a generative AI component as an added sidekick to help out across many Adobe products. We\u2019ll expand on that a bit more next!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adobe-sensei-genai-generative-ai-for-marketers\">Adobe Sensei GenAI: Generative AI for Marketers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI\u2019s been a huge talking point in many different industries, but it\u2019s safe to say that Adobe\u2019s been taking GenAI technology to new heights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Sensei GenAI services are intended to help you generate content wisely\u2014using customer insights to inform what type of content it needs to make next to appeal to specific audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across the platforms it can be used in, Adobe Sensei Generative AI is capable of accomplishing tasks like new audience generation and launch, generative chatbots, asset variation generation, on-brand AI copywriting, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, with the addition of Adobe Express, you\u2019ll also gain access to Firefly, Adobe\u2019s GenAI tool for prompt-to-image generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Added bonus<\/strong>: Firefly also ethically sources either public domain or licensed stock content to build your AI-generated images. So, you\u2019ll never run into copyright or theft issues with GenAI content.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3313e12d2b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3313e12d2b1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1250\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192308\/Prompt-to-Image-GenAI-Process.webp\" alt=\"\" class=\"wp-image-6493\" srcset=\"https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192308\/Prompt-to-Image-GenAI-Process.webp 2000w, https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192308\/Prompt-to-Image-GenAI-Process-300x188.webp 300w, https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192308\/Prompt-to-Image-GenAI-Process-1024x640.webp 1024w, https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192308\/Prompt-to-Image-GenAI-Process-768x480.webp 768w, https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192308\/Prompt-to-Image-GenAI-Process-1536x960.webp 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prompt-to-image GenAI process<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"how-to-use-adobe-sensei-with-adobe-products\">How to Use Adobe Sensei with Adobe Products<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, now that you know more about Sensei and its new GenAI capabilities, let\u2019s circle back. Remember how we mentioned earlier that Sensei\u2019s use cases vary depending on what&nbsp;<a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/\" data-type=\"page\" data-id=\"648\">Adobe Experience Cloud<\/a>&nbsp;product you\u2019re working with?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry, we weren\u2019t planning to head out without giving you a breakdown of its incredible features per platform. (We\u2019d never!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what Sensei can do (or&nbsp;<em>is<\/em>&nbsp;doing) to help you in your platforms of choice is your first step toward making the most of its power-packed possibilities. So, let\u2019s get started!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aem-adobe-sensei\">AEM + Adobe Sensei<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/axamit.com\/blog\/adobe\/audience-manager-dmp\/\" data-type=\"post\" data-id=\"608\">Adobe Experience Manager<\/a>&nbsp;(AEM) is an incredibly useful tool for creating and unifying your customer experiences across your sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because so much work and so many teams are involved in crafting a consistent customer experience, it makes sense to give the platform a little AI boost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, Adobe Sensei for AEM works within two pieces of AEM software: <a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/adobe-experience-manager\/assets\/\" data-type=\"page\" data-id=\"7459\">AEM Assets<\/a> and <a href=\"https:\/\/axamit.com\/blog\/adobe-experience-manager\/what-is-aem\/\" data-type=\"post\" data-id=\"2483\">AEM Sites<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sensei-in-aem-assets\">Sensei in AEM Assets<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s be honest, attaching metadata and applying tags to company images, videos, and on\u2026isn\u2019t the most effective way to spend your time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, Adobe Sensei doesn\u2019t mind taking care of these things for you. In AEM Assets, Sensei can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Auto-tag<\/strong>&nbsp;company assets.<\/li>\n\n\n\n<li>Automatically&nbsp;<strong>read asset metadata<\/strong>.<\/li>\n\n\n\n<li><strong>Crop images<\/strong>&nbsp;to make responsive size variations, while maintaining focal points.<\/li>\n\n\n\n<li><strong>Summarize text files<\/strong>&nbsp;for use with shorter format content needs.<\/li>\n\n\n\n<li><strong>Image-to-image Adobe Sensei search<\/strong>, to find images similar to another image.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All these features work to maintain a highly organized and easily navigable Digital Asset Management (DAM) platform, and speed up your content delivery overall.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"sensei-in-aem-sites\">Sensei in AEM Sites<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to creating new sites and keeping content consistent across them, AEM Sites simplifies and automates plenty of the process, even without Sensei\u2019s involvement. That said, there\u2019s still room for AI to help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In AEM Sites, Sensei works to help you score and reward your user community members with badges for quality participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, Sensei\u2019s new GenAI features enable you to automatically generate new content, or reformat existing content to meet new needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketo-engage-adobe-sensei\">Marketo Engage + Adobe Sensei<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, the predominant feature that Sensei offers in&nbsp;<a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/marketo\/\" data-type=\"page\" data-id=\"1336\">Marketo Engage<\/a>&nbsp;is&nbsp;<em>predictive content<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Playing catch-up with your users\u2019 interests leads to \u201cone step behind\u201d style content testing. But with Adobe Sensei in your back pocket, you\u2019ll have the power of AI predictions to decide what content to serve, to whom, and when.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensei analyzes customer insights surrounding what happens after users engage with specific content across your site. It then makes predictions about what content would have the greatest effect on future cross-channel audiences.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3313e12e72f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3313e12e72f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"792\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192324\/AI-Infused-Customer-Insights-and-Predictions-1024x792-1.webp\" alt=\"\" class=\"wp-image-6494\" srcset=\"https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192324\/AI-Infused-Customer-Insights-and-Predictions-1024x792-1.webp 1024w, https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192324\/AI-Infused-Customer-Insights-and-Predictions-1024x792-1-300x232.webp 300w, https:\/\/d11cw4yu2zh4tp.cloudfront.net\/wp-content\/uploads\/2023\/08\/08192324\/AI-Infused-Customer-Insights-and-Predictions-1024x792-1-768x594.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-infused customer insights and predictions<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"real-time-cdp-adobe-sensei\">Real-Time CDP + Adobe Sensei<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the modern age, customer data tends to be most useful to us when we have an AI companion compiling hefty sums of data and making predictions based on sophisticated signals. Naturally, that\u2019s what Adobe Sensei does best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Real-Time <a href=\"https:\/\/axamit.com\/en\/adobe-experience-cloud\/adobe-cdp\/\">CDP<\/a>, Sensei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto-assigns propensity scores to B2C customers, and creates predictive insights about them.<\/li>\n\n\n\n<li>Auto-scores your B2B accounts, and predicts the intent of your leads.<\/li>\n\n\n\n<li>Predicts individual churn or conversion potential,&nbsp;<em>and<\/em>&nbsp;explains why.<\/li>\n\n\n\n<li>Predicts which insights and audiences are most valuable to be acted on.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, Sensei helps you know&nbsp;<em>more<\/em>&nbsp;about your leads&nbsp;<em>sooner<\/em>, and predicts when and why you should act on valuable opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"journey-optimizer-adobe-sensei\">Journey Optimizer + Adobe Sensei<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/axamit.com\/en\/adobe-journey-optimizer-for-perfect-orchestration\/\">Journey Optimizer<\/a> is known for its ability to tie together online and offline customer data, read their activity signals, and enable you to provide customized nudges across channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If this wasn\u2019t already powerful enough, Sensei also pushes the mold by offering intelligence and GenAI assistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensei can help you analyze real-time customer activities, and decide what type of messaging would be most effective served to those audiences next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of generative AI, Sensei can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze your brand voice and create new copy that matches it.<\/li>\n\n\n\n<li>Use Adobe-included templates to create customer journeys for you.<\/li>\n\n\n\n<li>Create new ethics-conscious content through Firefly for use across channels.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With Sensei on your side, Journey Optimizer can deliver even more effective data-driven messaging&nbsp;<em>and<\/em>&nbsp;make smarter messaging decisions so you stay ahead of the game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer-journey-analytics-adobe-sensei\">Customer Journey Analytics + Adobe Sensei<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Any successful marketer knows that the most helpful analyses need to take&nbsp;<em>both<\/em>&nbsp;a bird\u2019s eye view&nbsp;<em>and<\/em>&nbsp;a fine-toothed comb to data, which can be intensive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, Sensei makes that (and more) so much simpler. With Sensei, <a href=\"https:\/\/axamit.com\/en\/adobe-experience-cloud\/customer-journey-analytics\/\">Customer Journey Analytics<\/a> helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain cause-and-effect style insights based on customer behaviors.<\/li>\n\n\n\n<li>Shine a light on anomalies that are continually impacting your business.<\/li>\n\n\n\n<li>Get answers for in-the-moment questions using GenAI.<\/li>\n\n\n\n<li>Learn from your metrics and predict new paths to success.<\/li>\n\n\n\n<li>Create smarter, more detailed audience segmentation and attribution.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Leveraging Sensei\u2019s AI only increases and improves your learnings from online and offline customer data, which in turn leads to more successful future strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adobe-analytics-adobe-sensei\">Adobe Analytics + Adobe Sensei<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Similar to Customer Journey Analytics,&nbsp;<a href=\"https:\/\/axamit.com\/blog\/adobe-analytics\/what-is-adobe-analytics\/\" data-type=\"post\" data-id=\"2490\">Adobe Analytics<\/a>&nbsp;focuses on data specifically from online sources, like the web and apps. And Adobe Sensei is there to help you compile and interpret this data in smarter ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensei works within <a href=\"https:\/\/axamit.com\/en\/adobe-experience-cloud\/adobe-analytics\/\">Adobe Analytics<\/a> to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intelligently analyze and compare segments.<\/li>\n\n\n\n<li>Detect new or unusual customer behavior, alert you, and explain why it occurred.<\/li>\n\n\n\n<li>Smart identification and grouping of similar customers.<\/li>\n\n\n\n<li>Automatically find customers with high conversion potential.<\/li>\n\n\n\n<li>Find the stages in your attribution funnel that had the biggest impact.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Inevitably, Adobe Sensei leads to clearer insights, which means stronger future successes. And isn\u2019t that something every marketer looks forward to, after all?<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gone are the days when marketers needed to manually analyze large datasets, mine for insights, reformat content, and so on. Now, marketers can return to the decision-making that matters most with the help of AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By now, you\u2019ve learned how Adobe\u2019s AI, Sensei, ticks, where it fits, and how it helps reduce burdensome workloads. You might even be convinced that you need Sensei\u2019s help to get the most out of your marketing efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, if you haven\u2019t implemented Adobe products like Analytics, Marketo Engage, or Experience Manager into your workflow yet, and are curious to know how, we\u2019re here to help! Our experts are standing by to&nbsp;<a href=\"https:\/\/axamit.com\/contacts\/\" data-type=\"page\" data-id=\"2672\">answer any questions<\/a>&nbsp;you might have about migrating to Adobe\u2019s suite of marketing software.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"is-adobe-sensei-part-of-creative-cloud-\">Is Adobe Sensei part of Creative Cloud?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, Adobe Sensei also has certain integrations within the Creative Cloud. Adobe Sensei for Creative Cloud features capabilities like&nbsp;<a href=\"https:\/\/helpx.adobe.com\/photoshop\/using\/neural-filters.html\" target=\"_blank\" rel=\"noopener\">neural filters<\/a>&nbsp;in Adobe Photoshop. Firefly also has integrations in the Creative Cloud, through features like&nbsp;<a href=\"https:\/\/www.adobe.com\/products\/photoshop\/generative-fill.html\" target=\"_blank\" rel=\"noopener\">generative fill<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"when-did-adobe-sensei-start-\">When did Adobe Sensei start?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Sensei was first launched for Adobe Cloud applications in 2016.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"does-adobe-ai-use-cpu-or-gpu-\">Does Adobe AI use CPU or GPU?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Sensei\u2019s machine learning can&nbsp;<a href=\"https:\/\/experienceleague.adobe.com\/docs\/experience-platform\/data-science-workspace\/api\/appendix.html?lang=en\" target=\"_blank\" rel=\"noopener\">use either GPU or CPU<\/a>&nbsp;to train.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-can-you-get-adobe-sensei-\">How can you get Adobe Sensei?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Sensei is natively built into many of Adobe\u2019s software apps, from Creative Cloud to Analytics Cloud, to Experience Manager, and on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-much-does-adobe-sensei-cost-\">How much does Adobe Sensei cost?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe Sensei isn\u2019t a standalone platform, it enables various smart features inside your existing Adobe software. The availability of these features depends on your license.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>So, What is Adobe Sensei? What Can Adobe Sensei Do for Marketers? How to Use Adobe Sensei with [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe"],"acf":{"cta":"Give Us a Call","phone":"+1 (438) 383-6878","meta-description":"Sensei AI seamlessly integrates with every Adobe app, providing intelligent features that streamline content creation, data analysis, campaign targeting, and personalization across all platforms."},"_links":{"self":[{"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/posts\/2491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/comments?post=2491"}],"version-history":[{"count":1,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/posts\/2491\/revisions"}],"predecessor-version":[{"id":8730,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/posts\/2491\/revisions\/8730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/media?parent=2491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/categories?post=2491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/axamit.com\/en\/wp-json\/wp\/v2\/tags?post=2491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}