{"id":9966,"date":"2024-10-15T14:00:57","date_gmt":"2024-10-15T14:00:57","guid":{"rendered":"https:\/\/axamit.com\/?post_type=glossary-article&#038;p=9966"},"modified":"2024-10-15T14:00:58","modified_gmt":"2024-10-15T14:00:58","slug":"real-time-customer-profiles","status":"publish","type":"glossary-article","link":"https:\/\/axamit.com\/glossary\/adobe-experience-platform\/real-time-customer-profiles\/","title":{"rendered":"What are Real time Customer Profiles in Adobe Experience Platform"},"content":{"rendered":"<div class=\"custom-toc\"><ul><\/ul><\/div>\n<p class=\"wp-block-paragraph\">Real-time Customer Profiles are a core capability of <a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/adobe-experience-platform\/\">Adobe Experience Platform<\/a> that provides a holistic view of each individual customer by combining data from multiple sources into unified profiles. These profiles are constantly updated in real-time, allowing businesses to deliver personalized and consistent experiences across all customer touchpoints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Features of Real-time Customer Profiles<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Unification: Real-time Customer Profiles consolidate data from various sources, including online, offline, CRM, and third-party data, into a single unified profile for each customer. This enables a comprehensive understanding of customer behavior, preferences, and interactions.<\/li>\n\n\n\n<li>Identity Resolution: Adobe Experience Platform uses advanced identity resolution capabilities to stitch together fragmented customer data from multiple channels and devices, creating a complete and accurate customer profile.<\/li>\n\n\n\n<li>Real-time Updates: Customer profiles are updated in real-time as new data is ingested into the platform, ensuring that businesses have access to the most up-to-date customer information for personalization and decision-making.<\/li>\n\n\n\n<li>Privacy and Governance: Real-time Customer Profiles adhere to strict <a href=\"https:\/\/axamit.com\/solutions\/data-governance\/\">data governance<\/a> and privacy regulations, allowing businesses to manage customer data responsibly and comply with data protection laws.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Real-time Customer Profiles Work<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The process of creating and maintaining Real-time Customer Profiles in Adobe Experience Platform involves several steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Data Ingestion<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data from various sources, such as websites, mobile apps, CRM systems, and third-party providers, is ingested into Adobe Experience Platform.<\/li>\n\n\n\n<li>The ingested data is mapped to <a href=\"https:\/\/axamit.com\/glossary\/adobe-experience-platform\/experience-data-model\/\">Experience Data Model<\/a> (XDM) schemas, which provide a standardized and extensible framework for organizing customer data.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Identity Resolution<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adobe Experience Platform uses advanced identity resolution techniques, such as deterministic and probabilistic methods, to stitch together customer data from multiple sources and devices.<\/li>\n\n\n\n<li>This process creates a unified customer profile by linking different identifiers (e.g., email addresses, customer IDs, device IDs) to a single customer.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Profile Unification<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The unified customer data is combined into a single Real-time Customer Profile, providing a comprehensive view of each customer&#8217;s interactions, preferences, and attributes.<\/li>\n\n\n\n<li>These profiles are continuously updated in real-time as new data is ingested, ensuring that businesses have access to the most current customer information.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Activation and Personalization<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time Customer Profiles can be accessed and activated across various <a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/\">Adobe Experience Cloud<\/a> applications, such as <a href=\"https:\/\/axamit.com\/blog\/adobe-target\/what-is-adobe-target\/\">Adobe Target<\/a> for personalized experiences, <a href=\"https:\/\/axamit.com\/adobe-experience-cloud\/adobe-campaign\/\">Adobe Campaign<\/a> for email marketing, and <a href=\"https:\/\/axamit.com\/blog\/adobe-analytics\/what-is-adobe-analytics\/\">Adobe Analytics<\/a> for customer journey analysis.<\/li>\n\n\n\n<li>Businesses can leverage these profiles to deliver personalized and consistent experiences across all customer touchpoints, including websites, mobile apps, email, and more.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of Real-time Customer Profiles<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Real-time Customer Profiles provide numerous benefits to businesses, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved customer understanding and insights<\/li>\n\n\n\n<li>Personalized and consistent experiences across channels<\/li>\n\n\n\n<li>Increased customer engagement and loyalty<\/li>\n\n\n\n<li>Optimized marketing and advertising campaigns<\/li>\n\n\n\n<li>Compliance with data privacy regulations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By leveraging Real-time Customer Profiles, businesses can deliver more relevant and tailored experiences to their customers, ultimately driving better business outcomes and customer satisfaction.<\/p>\n","protected":false},"author":12,"featured_media":5015,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"glossary-category":[69],"class_list":["post-9966","glossary-article","type-glossary-article","status-publish","has-post-thumbnail","hentry","glossary-category-adobe-experience-platform"],"acf":{"post_title":"Real time Customer Profiles"},"_links":{"self":[{"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/glossary-article\/9966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/glossary-article"}],"about":[{"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/types\/glossary-article"}],"author":[{"embeddable":true,"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":1,"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/glossary-article\/9966\/revisions"}],"predecessor-version":[{"id":9967,"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/glossary-article\/9966\/revisions\/9967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/media?parent=9966"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/axamit.com\/de\/wp-json\/wp\/v2\/glossary-category?post=9966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}